TrueSense™ Marketing is the full-service direct marketing and fundraising agency with idea centers in Freedom, PA (just outside Pittsburgh), and Pasadena, CA, offering a complete array of proven capabilities:
With a 50-year history in fundraising and a team of more than 60 fundraising pros developing 40 million donor impressions each year, we live fundraising every day. While TrueSense provides strategy and creative, our sister company, MSP, provides back-room services like letter shop, printing, trucking, logistics, and fulfillment, producing more than 350 million pieces of mail each year.
Strategy, creative, and production. All aligned. All working together. All working for you. Creating industry-leading economies of scale and cost savings.
But, for the whole story, go back to 1953. Dick Bushee and his father, in their basement, stuffed, sorted, stacked, managed, and mailed direct mail for their very first client. By themselves. By hand. They were testing the waters part time while both kept their day jobs.
More clients and projects followed. Then in the early 1960s, with the little venture — known as Mailing Services of Pittsburgh — seeming more serious, the company became Dick's full-time career. He began approaching charities, starting with The Salvation Army in 1965. There was big potential. In the 70s, Dick Bushee's kids got involved in the business too.
More growth led to a bigger plant, more equipment, and new clients. Continued success through the 90s paved the way for more staff and more capabilities, along with the creation of MSP Development Group as the fundraising strategy and creative arm.
Then, in 2008 the evolution continued as MSP Development Group rebranded, becoming TrueSense Marketing, and that's where we are today. The direct marketing and fundraising agency implementing the proven strategies of our groundbreaking donor-focused approach to fundraising.
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