For decades, direct marketing and direct mail fundraising have been all RFM, all the time.

Recency, Frequency, Monetary dictated how charities and businesses talked to their customers and patrons. In an almost Orwellian group think, no one ever questioned RFM's authority. Until now.

Pathways^TM shatters the old RFM model. As an approach to direct marketing and fundraising campaigns, it's both art and science. Pathways^TM respects donor and customer preferences. Engenders empathy. Builds trust. Pathways^TM creates relationships by treating donors and customers not just as a checkbook but as people -- people who believe in your organization's promise, product, or service.

Then there's Pathways^TM data-driven science. Rigorous analysis. Intense levels of personalization and customization. Relentless testing. All of which provides valuable intelligence about customers and donors and the paths they will follow. So the right message goes to the right person at the right time to produce the direct mail results you expect.

The era of anonymous direct mail communication from faceless organizations is over. The era of Pathways^TM is here. One human being talking to another human being. Personal. Passionate. And powerfully motivating.

See how one client put Pathways^TM into practice.