At TrueSense, we believe donors are heroes. Their passion and generosity are building a better world.

That’s why we live donor-focused, client-inspired fundraising every day. With idea centers in Pittsburgh and Seattle, TrueSense Marketing is a full-service direct marketing agency with more than 120 fundraising pros who are committed to building strong donor relationships, enhancing the donor experience, and creating the conditions for greater generosity. So you see greater income, with strong donor retention and lower fundraising costs.

While analysis and numbers inform what we do, we believe true success comes from the way we work with you. With integrity. Innovation. Common sense. Value. And especially the way we put donors and clients first. We’re about people … about creating relationships, and communicating honestly and powerfully, one-to-one. Because that’s what’s real, and that’s what works.

A Little History

For the whole story, you have to go back to 1953. The scene: Dick Busheé and his father, in their basement, stuffing, sorting, stacking, managing, and mailing direct mail letters for their very first client. By themselves. By hand. They were testing the waters part-time while both kept their day jobs.

More clients and projects followed. Then in the early 1960s, the little venture — known as Mailing Services of Pittsburgh — became Dick's full-time career. He began approaching charities, starting with The Salvation Army in 1965. There was big potential. In the 70s, Dick Busheé's kids got involved in the business, too.

More growth led to a bigger plant, more equipment, and new clients. Continued success through the 90s paved the way for more staff and more capabilities, along with the creation of MSP Development Group as the fundraising strategy and creative arm.

Then, in 2008 the evolution continued as MSP Development Group was reborn as TrueSense Marketing. And that's where we are today — the direct marketing and fundraising agency implementing the proven strategies of our groundbreaking donor-focused approach to fundraising.

TrueSense Marketing is strategy, creative, and production — all working together, all working for you.