TrueSense Blog
Fundraising Resources
The Ultimate Guide to Tools for Digital Accessibility
9 min read
| March 7, 2024
In today’s digital age, creating websites and content that are accessible to everyone is not just a good practice; it’s a legal requirement in many parts of the world. For...
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Fundraising Resources
The Ultimate Guide to Tools for Digital Accessibility
9 min read
| 03/07/24
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TrueSense Culture
30 Fundraising Tips to Engage Donors in 2024
26 min read
| 02/07/24
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Digital Fundraising
Navigating the Future: Nonprofit Industry Trends for 2024
4 min read
| 01/18/24
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Donor Acquisition
How to Acquire Sustainer Donors from Scratch
6 min read
| 01/15/24
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Fundraising Resources
Meta’s Transition to PayPal Giving Fund
6 min read
| 10/02/23
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Digital Fundraising
Embracing Digital Accessibility: 7 Steps for Nonprofits
6 min read
| 09/07/23
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Donor Behavior
5 Charitable Giving Trends to Watch in 2023
14 min read
| 08/30/23
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Donor Acquisition
“But My Donors are Different!” 3 Direct Response Donor Myths
4 min read
| 06/15/23
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Fundraising Strategy
When to Invest in a Fundraising Campaign Test? 3 Questions to Ask
6 min read
| 04/14/23
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Digital Fundraising
CTV Advertising: Brand Awareness and Donor Engagement for Nonprofits
3 min read
| 03/16/23
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TrueSense Culture
A Guide to Emotional Intelligence
2 min read
| 01/30/23
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Direct Mail Fundraising
When Is a Test Worth the Investment? 3 Questions to Ask
6 min read
| 01/23/23
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TrueSense Culture
4 Tips for Keeping Your Head in Crazy Times
4 min read
| 01/18/23
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Donor Acquisition
What Makes a Donor Decide “Today Is the Day to Give”?
6 min read
| 12/13/22
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Donor Behavior
To Raise Funds for Animals, See the Humanity in People
3 min read
| 11/15/22
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TrueSense Culture
Finding Balance in Remote Work
3 min read
| 10/27/22
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TrueSense Culture
An Inside Look at TrueSense Marketing’s Homecoming 2022
2 min read
| 10/20/22
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Social Media Fundraising
Meta’s Political Season Restrictions: What They Mean to Your Nonprofit
3 min read
| 10/18/22
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TrueSense Culture
Meta’s Ad Pixel Controversy: Does It Affect You?
3 min read
| 10/13/22
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Multichannel Fundraising
Microsoft Ad Grants for Social Impact: What Nonprofits Need to Know
5 min read
| 09/08/22
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Digital Fundraising
Giving USA 2022: What These Trends Mean for Your Nonprofit’s Future
4 min read
| 09/07/22
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Sustainer
What Mastercard’s New Policies Mean for Your Nonprofit
7 min read
| 08/30/22
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Direct Mail Fundraising
Double Response Rate by Identifying Donor Interest
5 min read
| 08/25/22
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Can Ethical Storytelling Help Close the Great “Us vs. Them” Divide?
5 min read
| 07/05/22
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Donor Acquisition
3 Steps to Acquire High-Value Donors Through Direct Mail
4 min read
| 06/30/22
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The Salvation Army
Challenges and Triumphs at The Salvation Army Miami
7 min read
| 06/23/22
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Fundraising Research
The ABCs of Cooperative Databases
4 min read
| 06/07/22
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Donor Acquisition
5 Answers to Your Questions About Donor Welcome Email Series
5 min read
| 04/14/22
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Fundraising Strategy
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
| 04/12/22
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Donor Acquisition
What We Can Learn Today … From Burma Shave
3 min read
| 03/22/22
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Digital Fundraising
Hungry for Fundraising Tips? Try a Quick Byte!
11 min read
| 03/10/22
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Direct Mail Fundraising
Navigating the Stormy Supply Chain Seas
4 min read
| 03/09/22
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Multichannel Fundraising
How Well Do You Devise and Assess Your Tests?
3 min read
| 03/08/22
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Fundraising Offers
Donors Want More Options for How They Give
3 min read
| 02/22/22
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Donor Retention
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
| 02/17/22
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Multichannel Fundraising
Finding Focus for the Next Fiscal Year
3 min read
| 02/14/22
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Donor Retention
Staying Focused in a Storm
2 min read
| 02/10/22
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Donor Retention
Storytelling for Fundraisers: 5 Ways to Vary Your Stories
3 min read
| 02/04/22
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Digital Fundraising
Email Marketing for Nonprofits: The Science of Subject Lines
8 min read
| 01/10/22
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Donor Acquisition
Answer 7 Mid-Year Questions to Reveal Mid-Year Opportunities
3 min read
| 01/04/22
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Direct Mail Fundraising
Renting a List and Checking It Twice
3 min read
| 12/22/21
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Direct Mail Fundraising
5 Things to Keep in Mind During the Supply Chain Shortages
3 min read
| 12/10/21
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Digital Fundraising
When Down Means Up: Giving Tuesday 2021
4 min read
| 12/09/21
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Donor Behavior
COVID-Acquired Holiday Donors: Lessons From International Relief
4 min read
| 12/02/21
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TrueSense Culture
33 Fundraising Tips to Engage Donors in 2022
19 min read
| 11/11/21
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TrueSense Culture
10 Breaks to Take When You’re in a Creative Slump
5 min read
| 11/09/21
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The Salvation Army
EXCLUSIVE INTERVIEW! William Booth Talks Fundraising
6 min read
| 10/29/21
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Fundraising Offers
Some Fundraising Food for Thought
2 min read
| 10/27/21
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Fundraising Data
Bad Donor Data? Here Are 6 Things You Can Do Today
3 min read
| 10/15/21
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TrueSense Culture
TrueSense Internships Teach More Than Just Employable Skills
3 min read
| 09/29/21
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Digital Fundraising
How The Salvation Army Can Supercharge Direct-Response with Digital
4 min read
| 09/29/21
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Planned Giving
Gift Planning Campaigns: An Integral Part of Your Fundraising Strategy
5 min read
| 09/17/21
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Donor Stewardship
Donor Stewardship Strategies for Times of Crisis or Disaster
7 min read
| 09/15/21
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Digital Fundraising
How to Get Your Email Delivered to Your Donors’ Inboxes
7 min read
| 09/13/21
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Donor Stewardship
4 Tried-and-True Tips to Build Genuine Donor Relationships
3 min read
| 09/13/21
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Fundraising Creative
The Space Between: A Fundraiser’s Guide to Designing With White Space
3 min read
| 08/30/21
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The Salvation Army
The Bread and Butter You Should Serve to Your Bread and Butter Donors
3 min read
| 08/11/21
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Fundraising Best Practices
Three Mistakes Development Departments Make and How to Avoid Them
3 min read
| 08/09/21
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Digital Fundraising
Fundraising Email Measurement in an Age of Digital Privacy
5 min read
| 07/21/21
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Fundraising Creative
Emojis in Donor Marketing? 🧐 Know the Pros 👍 and Cons 👎
3 min read
| 07/15/21
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Fundraising Analytics
Overheard at the Family Picnic
4 min read
| 07/13/21
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Donor Retention
Thank You for Your Grace! 4 Tips to Ensure Lasting Donor Relationships
5 min read
| 06/29/21
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Digital Fundraising
How, Where, and Why Mid-Level Donors Support The Salvation Army
13 min read
| 06/24/21
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Nonprofit Trends
TNPA Kindles Growth and Connection in a Tumultuous Year
4 min read
| 06/23/21
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Field Notes
Salvation Army Officer Survey Responses
5 min read
| 06/18/21
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Fundraising Analytics
Finding Big Hearts in Big Data
3 min read
| 06/17/21
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Nonprofit Trends
A Bright Light in a Dark Year: Donor Hearts in 2020
3 min read
| 06/09/21
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Donor Acquisition
As Health Care Changes, So Must Grateful Patient Fundraising
3 min read
| 06/03/21
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Fundraising Best Practices
A Resource Bank Is a Valuable Fundraising Asset. Are You Building One?
4 min read
| 05/28/21
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Fundraising Strategy
Is a Focus on ROI Limiting Your Fundraising Success?
4 min read
| 05/24/21
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TrueSense Culture
TrueSense Welcomes Kansas & Western Missouri Division
2 min read
| 05/24/21
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TrueSense Culture
Are NFTs the Next Big Thing in Fundraising?
3 min read
| 05/18/21
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Donor Stewardship
Listen to Donors Like You Would Listen to Your Grandparents
4 min read
| 05/17/21
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Fundraising Offers
Make Your Donors an Offer They Can’t Refuse
3 min read
| 05/10/21
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Hunger Relief
Virtual Feeding America Conference Delivers
2 min read
| 05/04/21
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Digital Fundraising
Personalize Your Fundraising Emails for Maximum Conversion
3 min read
| 04/28/21
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The Salvation Army
Hey Salvation Army Officers: What Would YOU Do with a Million Dollars?
1 min read
| 04/27/21
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Digital Fundraising
The CDC Foundation Chooses TrueSense to Manage Their Google Ad Grants
3 min read
| 04/23/21
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Fundraising Creative
Post-Pandemic: Is It Time for Fundraising to Go Back to Normal?
4 min read
| 04/20/21
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Digital Fundraising
3 Answers to the PPC Marketing Questions You’ve Been Afraid to Ask
6 min read
| 04/16/21
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Digital Fundraising
A Future Without Cookies: How Bad Will It Be for Your Charity?
5 min read
| 04/12/21
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Mid-Level
Is Your Mid-Level Program Designed to Achieve Your Charity’s Goals?
3 min read
| 04/07/21
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Donor Behavior
Overwhelmed? Here Are 3 Keys to Building a Mid-Level Pipeline Program
4 min read
| 04/01/21
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
| 03/30/21
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Direct Mail Fundraising
Elevate Your Existing Direct Mail Plan for High-Value Donors: 5 Tips
5 min read
| 03/26/21
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Direct Mail Fundraising
What Are Your Campaign Performance Reports Showing — and Hiding?
3 min read
| 03/18/21
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Donor Retention
The Young Donors You Have Always Wanted
3 min read
| 03/04/21
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Fundraising Creative
Fundraising Copywriters, Let Your Copy Cool Before Serving
3 min read
| 03/03/21
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Fundraising Best Practices
4 Places to Share Information That Won’t Hurt Your Fundraising Appeals
4 min read
| 02/23/21
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Fundraising Best Practices
Planning the Big Move: 4 Tips for Navigating CRM Migration
2 min read
| 02/16/21
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Donor Behavior
Donor Behavior in the Next Normal: 8 Insights for 2021
3 min read
| 02/10/21
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Field Notes
So You Think You Need a New Agency?
4 min read
| 02/08/21
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Donor Stewardship
Thank You, Thank You, THANK YOU!
3 min read
| 01/28/21
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Planned Giving
Make Your Legacy Donors’ Stories Part of Your Planned Giving Campaign
3 min read
| 01/26/21
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The Salvation Army
Serving Others: Perfect for Every Situation
2 min read
| 01/25/21
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Nonprofit Trends
You’re Amazing! 8 Reasons to Thank a Fundraiser in 2021
3 min read
| 12/28/20
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Sustainer
Sustainer Donor Success During the Pandemic and Beyond
3 min read
| 12/18/20
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Digital Fundraising
11 Blog Posts That Helped Your Nonprofit Peers Thrive in 2020
6 min read
| 12/11/20
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Telephone Fundraising
7 Reasons to Call Your Donors This Holiday Season
4 min read
| 12/07/20
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Sustainer
8 Aspects of a Successful Sustainer Program
5 min read
| 12/03/20
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The Salvation Army
Hopes and Fears About Fundraising This Holiday
4 min read
| 11/30/20
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26 Fundraising Tips to Engage Donors in 2021
15 min read
| 11/12/20
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Donor Behavior
Create Cross-Department Visibility to Preserve the Donor’s Experience
2 min read
| 11/11/20
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Multichannel Fundraising
K9s For Warriors Retrieves Bronze at the DMAW MAXI Awards
2 min read
| 11/09/20
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Donor Behavior
Using Fundraising Principles for Good — and to Outwit Little Monsters!
4 min read
| 11/02/20
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Social Media Fundraising
5 Tips to Craft a Social Media Call-to-Action That Works
4 min read
| 10/13/20
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Donor Acquisition
Children’s Hospitals: Look No Further for a Sustainable Revenue Source
3 min read
| 10/09/20
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Mid-Level
Mid-Level Donors: A Fundraiser’s Best Friend
4 min read
| 10/05/20
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Digital Fundraising
8 Best Practices for GivingTuesday Success
5 min read
| 09/29/20
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Field Notes
Salvation Army Leaders Weigh In on Fundraising in a Pandemic
12 min read
| 09/24/20
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TrueSense Culture
What 6 Nonprofit Pros Wish They Knew: How to Stay Ahead of the Curve
5 min read
| 09/23/20
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Donor Behavior
How to Create an Engaging Virtual Experience
3 min read
| 09/03/20
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Fundraising Offers
Under the Hood: The Mechanics of Fundraising Copy
7 min read
| 08/26/20
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Donor Retention
How to Acknowledge, Convert, and Transform Your New COVID-19 Donors
3 min read
| 08/24/20
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Nonprofit Trends
3 Major Takeaways From Giving USA
4 min read
| 08/18/20
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Direct Mail Fundraising
10 Steps to Create a Direct Mail Piece
5 min read
| 08/13/20
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Fundraising Best Practices
Semper Gumby: The New Fundraising Motto for 2020
4 min read
| 08/03/20
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Nonprofit Trends
Bridge Online Rallied Fundraising Pros for Uncharted Times Ahead
4 min read
| 07/28/20
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Sustainer
Will Reactionary Sustainer Donors Retain? Here’s What History Tells Us
4 min read
| 07/10/20
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Fundraising Best Practices
Three Ways to Reinvest Major Gifts for Greater Gains
4 min read
| 06/26/20
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Fundraising Creative
In Praise of the Colloquial
3 min read
| 06/23/20
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Donor Stewardship
How to Steward Your COVID-19 Donors
4 min read
| 06/11/20
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Fundraising Analytics
Ensuring Meaningful Data Analysis After the Pandemic
4 min read
| 06/03/20
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Fundraising Best Practices
Writing to Raise Funds: A Storyteller’s Tools of the Trade
2 min read
| 05/29/20
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Field Notes
How One Division Engages Donors Through a Pandemic
3 min read
| 05/29/20
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Donor Stewardship
Fundraising Compliance: An Important Part of Donor Stewardship
5 min read
| 05/21/20
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Multichannel Fundraising
Do This One Thing to Generate the Most Revenue on Your Day of Giving
4 min read
| 05/13/20
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TrueSense Culture
Don’t Lose Hope When the Pieces Don’t Seem to Fit. Here’s Why.
4 min read
| 05/06/20
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TrueSense Culture
Put the Power of #GiveFromHomeDay to Work on YOUR Day of Giving
2 min read
| 05/04/20
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TrueSense Culture
#GiveFromHomeDay Launching April 21st
2 min read
| 04/06/20
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The Salvation Army
Our Strong Partnership Exists for Times Such as This
3 min read
| 04/01/20
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Fundraising Offers
In an Emergency — Don't Forget the Offer
3 min read
| 03/30/20
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Social Media Fundraising
5 Ways to Leverage Social Media During the COVID-19 Pandemic
3 min read
| 03/24/20
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Multichannel Fundraising
Balancing Channels in the COVID-19 Fundraising Era
5 min read
| 03/23/20
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Telephone Fundraising
Your COVID-19 Fundraising Strategy Needs to Include Phone. Here’s Why
4 min read
| 03/20/20
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Fundraising Resources
Fundraising’s Historical and Religious Roots
4 min read
| 03/06/20
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Field Notes
Story Gathering: 6 Tips for Interviewing in Sensitive Situations
3 min read
| 03/02/20
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Donor Behavior
When Salvation Army Donors Speak, We Listen
4 min read
| 03/02/20
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Donor Behavior
You Can Build Strong Donor Relationships With a Strong Brand
3 min read
| 02/27/20
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Fundraising Creative
Useful Tips for Resource Trips
4 min read
| 02/19/20
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Multichannel Fundraising
Are You Overcomplicating Your Donor Communications?
4 min read
| 02/10/20
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Fundraising Best Practices
Americans’ Trust in Nonprofits Has Dropped to 50%. Here’s What to Do.
5 min read
| 02/04/20
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Social Media Fundraising
8 Ways to Build Strong Donor Relationships Through Social Media
4 min read
| 01/31/20
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The Salvation Army
Engage Younger Donors Without Sacrificing Your Mature Supporters
3 min read
| 01/27/20
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Field Notes
God Redeems the Hopeless: A Salvation Army Story
3 min read
| 01/23/20
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Donor Acquisition
Navigating Multiple Channels in Donor Acquisition
6 min read
| 01/22/20
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Fundraising Offers
Does Your Fundraising Bore You? Good.
4 min read
| 01/16/20
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Direct Mail Fundraising
The Best ‘Maximum Impact’ Ratio for Your Donor Newsletter
3 min read
| 01/09/20
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TrueSense Culture
Philanthropy’s Landscape Is Changing. Donors’ Hearts Aren’t.
4 min read
| 01/03/20
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Fundraising Resources
How to Curate Donor Newsletter Content That Converts Readers to Donors
5 min read
| 12/24/19
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Fundraising Analytics
The Tried-and-True Tool in Your Fundraising Toolbox
3 min read
| 12/12/19
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Donor Stewardship
The 9 Things Your Donors Don’t Care About
5 min read
| 12/11/19
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Field Notes
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
| 12/06/19
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Donor Acquisition
7 Frequently Asked Questions From Donors — And How to Respond
9 min read
| 11/26/19
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Donor Behavior
The Emotional Journey: Harnessing Human Behavior
8 min read
| 11/22/19
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TrueSense Culture
32 Fundraising Trends and Best Practices You Need to Know in 2020
19 min read
| 11/07/19
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Social Media Fundraising
From Serious to Silly: 10 Holidays for Your Fundraising Calendar
5 min read
| 11/01/19
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It’s The Most Wonderful Fundraising Time of the Year! (Or Is It??)
3 min read
| 10/25/19
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Donor Stewardship
A Donor Called You and She’s Upset. Now What?
6 min read
| 10/22/19
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TrueSense Culture
Communication and Collaboration with Your Marketing Agency
4 min read
| 10/16/19
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Digital Fundraising
TrueSense Joins the Google Ad Grant Certified Professional Community
3 min read
| 10/08/19
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Digital Fundraising
The Perfect Balance for Your Holiday Fundraising
4 min read
| 10/04/19
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TrueSense Culture
Food Bank Clients Record Chart-Topping Fundraising Results
2 min read
| 10/03/19
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Field Notes
Interview: Jeff Cathey Divisional Development Director Texas Division
3 min read
| 09/27/19
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Build a Strong Fundraising Program by Working With Your CFO and Board
7 min read
| 09/23/19
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Field Notes
From Disaster Donor to Committed Supporter
4 min read
| 08/28/19
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Digital Fundraising
Demystifying Digital Marketing: 5 Systems Fundraisers Need to Know
5 min read
| 08/28/19
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Field Notes
Do You Hear The Salvation Army’s War Cry?
4 min read
| 08/22/19
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TrueSense Culture
Fundraising and Branding Find Common Ground for the Greater Good
5 min read
| 08/22/19
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TrueSense Culture
Boost Your Agency Partnership: Plan Smart from the Start
3 min read
| 08/16/19
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Field Notes
5 Innovative Salvation Army Fundraising Event Ideas
3 min read
| 08/15/19
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Digital Fundraising
Demystifying Digital Marketing: 7 Starter Terms for Fundraisers
6 min read
| 08/12/19
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Fundraising Creative
Science and Dogs Explain Why Your Fundraising Appeals Need Eye Contact
4 min read
| 08/09/19
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Fundraising Strategy
9 Tips to Plan Your Creative Strategies for Year-End Fundraising
6 min read
| 07/30/19
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Digital Fundraising
What Google’s 2019 Updates Mean for Your Digital Fundraising
2 min read
| 07/24/19
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TrueSense Culture
Your Donor Data Integrity’s Copilot
3 min read
| 07/18/19
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Donor Stewardship
5 Steps to Defeat the Donor Payment Hydra
5 min read
| 07/15/19
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Fundraising Best Practices
The Hardest Thing to Keep Clean at Your Nonprofit
5 min read
| 07/09/19
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Fundraising Creative
7 Essential Questions to Ask for Your Fundraising Story
2 min read
| 06/28/19
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Donor Cultivation
You Can Ignite Donors’ Passion for Social Services. Here’s How.
5 min read
| 06/25/19
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Fundraising Research
3 Surprises in Our Children’s Hospital Donor Research
5 min read
| 06/24/19
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Fundraising Resources
The Privacy Precipice: Nonprofits on the Edge
7 min read
| 06/12/19
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Fundraising Offers
June Is the Perfect Time to Assess Your Donor Marketing — Here’s How!
3 min read
| 05/31/19
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Donor Acquisition
How to Get Your Board on Board With Investing in New Donor Acquisition
5 min read
| 05/28/19
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TrueSense Culture
5 Reasons You Should Attend Industry Conferences
4 min read
| 05/27/19
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Digital Fundraising
5 Rules to Grow Your Email List and Give Supporters What They Want
5 min read
| 05/22/19
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Fundraising Offers
5 Reasons Why Your Fundraising Campaign Needs a Matching Grant Appeal
3 min read
| 05/16/19
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Fundraising Creative
Case Study: New Creative Leverages Good Storytelling and Your Brand
3 min read
| 05/15/19
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Social Media Fundraising
TrueSense Brushes Up on Social Media Trends at Facebook
2 min read
| 05/08/19
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Fundraising Strategy
Fundraising Trends That Could Change the Future for The Salvation Army
5 min read
| 05/06/19
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Fundraising Best Practices
5 Classic Direct-Response Pitfalls and How to Survive Them
7 min read
| 05/02/19
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Fundraising Creative
The Case for Happy and Sad Photos in Your Food Bank Fundraising
3 min read
| 04/26/19
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Health Care
The 4 Key Elements for Success With Grateful Patients
3 min read
| 04/22/19
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Sustainer
The Donors Who Give More, More Often, and Retain Better
5 min read
| 04/17/19
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Digital Fundraising
Put Inbound Marketing to Work in Your Nonprofit: Here’s How!
6 min read
| 04/16/19
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Fundraising Creative
5 Tips for Stories That Move Donors When Confidentiality Is a Must
5 min read
| 04/10/19
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Digital Fundraising
12 Ways a Google Grant Can Help Your Charity
7 min read
| 04/08/19
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Fundraising Creative
How to Sleuth a Fundraising Story That Resonates With Your Donors
2 min read
| 04/03/19
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Fundraising Strategy
Plan for the Future With These 3 Steps to Nonprofit Growth Planning
6 min read
| 03/18/19
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Donor Behavior
Fundraisers, Stop Asking, “How Can I Get Younger Donors?” Here’s Why.
6 min read
| 03/18/19
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Actionable Fundraising Advice