Fundraising Case Study

More Donors, More Revenue, and More Pets Saved

Gina Guida, Director of Development for Animal Welfare Association, came to TrueSense Marketing for help.

Their direct mail program was losing donors and revenue, and their direct-response agency wasn’t listening to their needs and concerns.

Meanwhile, Gina had the huge task of raising funds to shelter and care for thousands of homeless animals every year. She needed an agency partner that could bring the insight and strategy required to fundraise effectively.

That's where TrueSense stepped in and:

  • personalized appeals to feature her shelter's animals;
  • customized donor experiences based on their preference for dog- or cat-focused stories;
  • and locked in donor loyalty with a sustainer giving program.

Now, Animal Welfare Association is finally seeing gains in donors and revenue again.

Download the fundraising case study, and learn how working with TrueSense Marketing turned their direct-response program around and helped them double their program revenue in just two years.


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