Fundraising Case Study

How an Animal Shelter Gained Donors and Increased Revenue

You might share a lot in common with Martha Boden, CEO of SPCA Tampa Bay.

  • Like you, she’s tasked with raising revenue to save animals’ lives.
  • She’s focused on growth … while keeping an eye toward responsible spending of donor dollars.
  • And, she places a high priority on appealing to donors in a way that produces results — while staying true to her animal shelter’s brand and processes.

SPCA Tampa Bay knew they had to combat stagnant donor growth and stalled revenue. They also knew that animals’ lives depended on their ability to raise funds for their care.

Download the fundraising case study and learn how TrueSense Marketing helped SPCA Tampa Bay gain more donors and increase revenue.


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