The new coronavirus (COVID-19) has dramatically altered our landscape — and the world — in just a matter of weeks. We face daunting uncertainty in our everyday lives. Many nonprofits are asking: “How should I reach my donors in this rapidly changing environment?” While COVID-19 presents challenges never faced before, including potential disruptions to your direct-mail campaigns, we know this: Planning, cooperation, agility, and, most important, communication are critical to continuing to build strong donor relationships during the pandemic.
Here is a roundup of helpful resources to help you build strong donor relationships during the coronavirus outbreak. Together, we will see this through.