Fundraising During COVID-19

Your Charity Can Maintain Strong Donor Relationships

The new coronavirus (COVID-19) has dramatically altered our landscape — and the world — in just a matter of weeks. We face daunting uncertainty in our everyday lives. Many nonprofits are asking: “How should I reach my donors in this rapidly changing environment?” While COVID-19 presents challenges never faced before, including potential disruptions to your direct-mail campaigns, we know this: Planning, cooperation, agility, and, most important, communication are critical to continuing to build strong donor relationships during the pandemic.

Here is a roundup of helpful resources to help you build strong donor relationships during the coronavirus outbreak. Together, we will see this through.

heroic fundraising featured image pig money
Megan Carder
TrueSense Marketing
Three Ways to Reinvest Major Gifts for Greater Gains



Elyse Haines
TrueSense Marketing
How to Steward Your COVID-19 Donors



John Thompson
TrueSense Marketing
Balancing Communication Channels in the COVID-19 Fundraising Era 



Kurt Worrell
TrueSense Marketing
Your COVID-19 Fundraising Strategy Needs to Include Phone. Here’s Why.



Jeff Brooks
Future Fundraising Now
The Way COVID-19 WILL Destroy Your Fundraising — If You Let It



Resources from
The Chronicle of Philanthropy
Special Report: Help for Nonprofits During the Coronavirus and Uncertain Economic Times



heroic-fundraising-blog-featured-image-woman-social-mediaTown Hall Hosted by
The Nonprofit Alliance
Virtual Town Hall:
Fundraising During



Elizabeth Palla
Philanthropy Daily
Giving During COVID: Thoughts for Donors



Mark Micali
The Nonprofit Alliance
Key CARES Act Provisions



Laurel McCombs
Philanthropy Daily
Gifts Table: A Fundraiser’s Best Friend—Even During Pandemic



Jeff Brooks
Future Fundraising Now
6 Bad Excuses for Not Raising Funds Right Now



Fidelity Charitable

COVID-19 and Philanthropy: How Giving Behaviors Are Shifting Amid Pandemic




Citygate Network's
2020 Coronavirus Tool Kit

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