Fundraising During COVID-19

Your Charity Can Maintain Strong Donor Relationships

The new coronavirus (COVID-19) has dramatically altered our landscape — and the world — in just a matter of weeks. We face daunting uncertainty in our everyday lives. Many nonprofits are asking: “How should I reach my donors in this rapidly changing environment?” While COVID-19 presents challenges never faced before, including potential disruptions to your direct-mail campaigns, we know this: Planning, cooperation, agility, and, most important, communication are critical to continuing to build strong donor relationships during the pandemic.

Here is a roundup of helpful resources to help you build strong donor relationships during the coronavirus outbreak. Together, we will see this through.

Elyse Haines
TrueSense Marketing
How to Steward Your COVID-19 Donors



John Thompson
TrueSense Marketing
Balancing Communication Channels in the COVID-19 Fundraising Era 



Kurt Worrell
TrueSense Marketing
Your COVID-19 Fundraising Strategy Needs to Include Phone. Here’s Why.



Jeff Brooks
Future Fundraising Now
The Way COVID-19 WILL Destroy Your Fundraising — If You Let It



Resources from
The Chronicle of Philanthropy
Special Report: Help for Nonprofits During the Coronavirus and Uncertain Economic Times



heroic-fundraising-blog-featured-image-woman-social-mediaTown Hall Hosted by
The Nonprofit Alliance
Virtual Town Hall:
Fundraising During



Elizabeth Palla
Philanthropy Daily
Giving During COVID: Thoughts for Donors



Mark Micali
The Nonprofit Alliance
Key CARES Act Provisions



Laurel McCombs
Philanthropy Daily
Gifts Table: A Fundraiser’s Best Friend—Even During Pandemic



Jeff Brooks
Future Fundraising Now
6 Bad Excuses for Not Raising Funds Right Now



Fidelity Charitable

COVID-19 and Philanthropy: How Giving Behaviors Are Shifting Amid Pandemic




Citygate Network's
2020 Coronavirus Tool Kit
Jason Wood
TrueSense Marketing
Put the Power of #GiveFromHomeDay to Work on YOUR Day of Giving



Marcy Auman
TrueSense Marketing
In an Emergency —
Don't Forget the Fundraising Offer



Shawn Reed
TrueSense Marketing
Our Strong Partnership with The Salvation Army Exists for Times Such as This



Litmus Webinar
Webinar Hosted by
Best Practices for Email Marketing During a Crisis: Webinar Recording + QA



Jeremy Beer
Philanthropy Daily
How Much Will Charitable Giving Decline? A New Survey Provides Us with a Starting Point



Direct Marketing Association of Washington (DMAW)
Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter



Kivi Leroux Miller
Nonprofit Marketing Guide
How to Be Relevant Now (And What NOT to Say)



Ben Gose
The Chronicle of Philanthropy
The Recession Wild Card



Matthew Gerken
Philanthropy Daily
Market Turmoil Underlines the Importance of Small Donors & Diversified Support



Nicole Rizkallah
Philanthropy Daily
Leaders, Lean in During COVID-19



NPT webinar
Webinar Hosted by
The Nonprofit Times
COVID-19 and Nonprofit Response: Health, Fundraising, and Risk Assessment



Eden Stiffman
Chronicle of Philanthropy
Ask an Expert: Setting Fundraising Goals and Priorities During a Crisis

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