Fundraising Webinar

Share a Night: Turning an Iconic Event into a Direct-Response Revenue Machine

Advertising campaigns are a great way to increase awareness (and funds!) for your organization. But you might be asking yourself: How can my campaigns have even more impact?

Ronald McDonald House New York® wanted to increase the impact of their Share a Night campaign, an annual event that supports their mission to provide a loving place to stay for families who travel to New York for their child’s treatment. And with the right strategy, they succeeded. Through the use of multi-channel marketing, we figured out the formula to really wow RMH-NY’s donors to help even more families.

 

Watch the “Share a Night: Turning an Iconic Event into a Direct-Response Revenue Machine” webinar to discover:

  • How to create a multi-channel direct-response campaign.
  • How to measure the effectiveness of your digital strategy.
  • How to create unique digital offers that remain consistent with their direct-mail counterparts.
  • And much more!