In the midst of this worldwide calamity, the concept of helping our neighbors and communities is being brought to the forefront of social conversation. As in a natural disaster, willingness to give now is alive and well in the American population.

With the power of a nationwide brand and an easy-to-implement, free set of tools and guidelines, you can leverage #GiveFromHomeDay to give donors and prospects alike the opportunity to support your organization on a focused date.

Our international nonprofit friends are welcome to sign up for #GiveFromHomeDay and leverage the campaign assets for their fundraising outreach. However, the campaign has been timed specifically around the likely arrival date of stimulus checks to U.S. citizens, so international charities may need to adjust the recommended creative to fit their unique offer.

We think #GivingTuesdayNow is another fantastic fundraising opportunity from the tremendous team behind GivingTuesday. Providing your constituents with a variety of focused giving opportunities — like GivingTuesday in early December followed by calendar year-end impacts — just makes sense. Therefore, as you consider leveraging the direct deposit of the stimulus funds with #GiveFromHomeDay, you should also consider #GivingTuesdayNow as another focused giving opportunity, with a respected and recognized “brand,” in early May 2020.

TrueSense Marketing wants to step up alongside the nonprofit industry in this time of uncertainty. To do our part, we’re mobilizing a fully complimentary, robust day of giving. We believe we’re all in this together. Therefore, there is no charge for participation in #GiveFromHomeDay. Participation is open to all certified charitable organizations.

Particularly for charities participating in #GiveFromHomeDay and #GivingTuesdayNow or another day of giving, we recommend suppressing donors who gave within the last 30 days from your outreach.

When reaching out to your donors and prospects on #GiveFromHomeDay, link those messages directly to your online giving form, PayPal account, etc. That way, your donors can directly support you and their generosity will go right to work.

TrueSense Marketing is not collecting any donations on behalf of the participating nonprofits. We’ve made all the assets and resources you’ll need to engage your donors and have them support you directly available for free on this page.