All nonprofit organizations experienced drastic impacts on their programs and budgets due to the COVID-19 pandemic. At the same time, the mission they serve needed attention and energy now more than ever.
As our fellow Americans continued to work, learn, play, and connect from home, nonprofits asked them to “Give from Home” too by participating in #GiveFromHomeDay. Even amidst this unprecedented crisis, many were anxious to help neighbors and strangers alike who struggle with the economic and health impacts of COVID-19.
At the end of March, TrueSense executives were discussing how we can help our clients during the pandemic. As marketers, we knew we weren't going to find a cure for COVID-19. But we knew we could help in our own way: connecting donors with the causes they care about. What started as a pro-bono campaign for our clients grew quickly and ended up helping hundreds of essential nonprofits, large and small, national and local on the first #GiveFromHomeDay on April 21, 2020.
This campaign was so successful, generating over $1 million in revenue for charities across the U.S., we decided to make it available for any nonprofit who wanted to create their own #GiveFromHomeDay.
Americans donated $1,216,097 in urgent funding to charities for the inaugural campaign.
#GiveFromHomeDay grew from conception to revenue in 25 days.
Country music star, Blake Shelton donated $150,000 to his local food bank.
The hashtag was used over 1,000 times on social media, including by the Governor of Oklahoma.
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