Fundraising in a Pandemic

#GiveFromHomeDay Placed the Power of Giving into the Hands, and Homes, of Generous Donors

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#GiveFromHomeDay first occurred on April 21, 2020.

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Donors Gave from Home

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Participating Nonprofits

#GiveFromHomeDay Raised Crucial Funds for Nonprofits to Pursue Their Missions.

All nonprofit organizations experienced drastic impacts on their programs and budgets due to the COVID-19 pandemic. At the same time, the mission they serve needed attention and energy now more than ever.

As our fellow Americans continued to work, learn, play, and connect from home, nonprofits asked them to “Give from Home” too by participating in #GiveFromHomeDay. Even amidst this unprecedented crisis, many were anxious to help neighbors and strangers alike who struggle with the economic and health impacts of COVID-19.

How It Started: #GiveFromHomeDay, Powered by TrueSense Marketing

At the end of March, TrueSense  executives were discussing how we can help our clients during the pandemic. As marketers, we knew we weren't going to find a cure for COVID-19. But we knew we could help in our own way: connecting donors with the causes they care about. What started as a pro-bono campaign for our clients grew quickly and ended up helping hundreds of essential nonprofits, large and small, national and local on the first #GiveFromHomeDay on April 21, 2020.

This campaign was so successful, generating over $1 million in revenue for charities across the U.S., we decided to make it available for any nonprofit who wanted to create their own #GiveFromHomeDay.

#GiveFromHomeDay Fun Facts

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Americans donated $1,216,097 in urgent funding to charities for the inaugural campaign.

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#GiveFromHomeDay grew from conception to revenue in 25 days.

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Country music star, Blake Shelton donated $150,000 to his local food bank.

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The hashtag was used over 1,000 times on social media, including by the Governor of Oklahoma.

See All the Highlights from #GiveFromHomeDay



 





 

 

 

Some of the Nonprofit Organizations Who Participated in #GiveFromHomeDay

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Morning Star Mission

 

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CFBEO website logo

 

Akron Canton Food Bank

 

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PenniesForPAWS_Logo

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MOW Mercer County

 

TSA Logo

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FTC-Logo-Color

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NCT MOW_Local_CMYK (002)

 

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WRM Logo_GiveFromHomeDay

 

jdi full name

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BOM wellness logo

 

BCHS

 

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