TrueSense Blog

Fundraising White Paper: Mid-Level Donors

Written by TrueSense Marketing | Aug 10, 2017 4:00:00 AM

It's no secret that mid-level donors are critical to the short-term and long-term fundraising success of The Salvation Army.

Many fundraisers know too well that they don’t have (or haven’t been able to find) a proven “white glove” strategy for mid-level donors that works, integrates easily into their existing
processes, and doesn’t break the bank.  That is, until now.

In this free fundraising white paper, our experts share:

  • How to define mid-level donors
  • Why mid-level donor retention falls
  • What motivates mid-level donors
  • How to know if your mid-level program is succeeding
  • And much, much more!

Ready to learn how to single out, engage, and cultivate your mid-level donors? Learn more now.

Success with your most important audience segment is not out of reach.  Our fundraising experts share the best mid-level donor strategy that will generate funds and donor loyalty — enabling your Salvation Army to pursue and expand its mission for years to come.