TrueSense Blog
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
Read More
Animal Care
3 Powerful Truths About Animal Donors, Backed by New Research
3 min read
Learn More
Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
Learn More
Donor Insights
Multicultural Fundraising: How to Reach New Markets
5 min read
Learn More
Hot Topics
The Value of Running Your Own Race
6 min read
Learn More
Donor Insights
Brand Tracking Helps Nonprofits Grow Fundraising
10 min read
Learn More
Donor Insights
Multivariate Models for Donor Targeting
4 min read
Learn More
Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
Learn More
Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
Learn More
Actionable Fundraising Advice