It’s no fundraising secret that direct-response programs are the conduit to significant giving. The longer and smarter the program, the better it is at producing upward donor movement. Direct-response programs rely on a one-to-many approach in order to maximize all of the donor touchpoints in a multichannel fundraising strategy. For direct-response fundraising, we seek themes, offers, and cases for support that will resonate with an entire base of donors. A common mistake many organizations make is treating a mid-level donor program as an enhanced direct response program.
Successful mid-level programs utilize a one-to-some approach.
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