TrueSense Blog

TrueSense Marketing Receives Anti-Cruelty Innovator Award

Written by TrueSense Marketing | Mar 13, 2026, 4:00:00 AM

TrueSense Marketing has been honored with the Innovator Award from Anti-Cruelty, recognizing the agency’s commitment to advancing animal welfare and its longstanding partnership with one of Chicago’s leading animal care organizations.

The award celebrates partners and organizations that are helping to advance the health and well-being of animals while finding new ways to strengthen care in shelters and communities. For TrueSense, the recognition reflects a collaborative relationship with Anti-Cruelty built on shared ideas, strategic testing and a focus on maximizing fundraising impact and return on investment.

“TrueSense puts their fundraising expertise to work furthering the life-changing mission of Anti-Cruelty as well as 30 additional animal care organizations across the U.S.,” said Rhett Lindsay, Anti-Cruelty’s Vice President of Mission Advancement, while presenting the award. “But they do far more than just raise funds; they mobilize compassion.”

Today, TrueSense and Anti-Cruelty continue to combine fundraising strategy, creativity and a shared commitment to pets and people throughout the region. The partnership is focused on  providing care for animals in need, finding loving homes and strengthening the bond between pets and their people.

TrueSense is honored to receive this award and grateful to continue serving alongside the Anti-Cruelty team in support of animals and the communities that love them.