How Text Messaging Fits into a Comprehensive Fundraising Strategy

Watch this on-demand presentation to learn how recency drives fundraising performance.

Text messaging has all the qualities of an effective fundraising channel — it’s low cost and fosters two-way communication. But does sending your donors a text message actually increase their generosity?

During this Quick Byte presentation, our fundraising experts dive into the text-messaging program analytics of our nonprofit clients, answering questions such as: 

  • Is texting driving incremental gifts? 
  • Are we catching donors who would have given anyway? 

They showcase the needle-moving text-messaging strategies that make a measurable impact. They’ll also discuss creative best practices, what an opt-out really means, and more! This is a 30-minute presentation you won’t want to miss. 

Presenters

Katie Damico

Vice President, Digital Operations, TrueSense Marketing

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Katie Damico

Vice President, Digital Operations, TrueSense Marketing

About Katie Damico

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Alec Polansky

Senior Digital Marketing Analyst, TrueSense Marketing

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LinkedIn

Alec Polansky

Senior Digital Marketing Analyst, TrueSense Marketing

About Alec Polansky

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