Authentic Intelligence Focused on a Shared Vision

About TrueSense Marketing

We’re proud of our 60-year history serving nonprofits. But we’re even more excited about the future of direct-response fundraising and our role in transforming it.

Fundraising Services Contact Us

A Fundraising Partner That Answers Only to Clients

TrueSense has been owned by the Busheé family for more than 60 years. Our independence means we can take calculated risks; develop innovative, future-focused strategies; and build deep, meaningful client relationships without being constrained by external financial pressures or competing corporate interests.

An Agency Built for the Next Gift
and the Next Generation of Giving

More than 60 years of history
More than 400 employees across 38 states
More than 150 nonprofit organizations served
Nearly $ 300 million raised last year

Agency Leadership

The donor-marketing professionals at TrueSense have been serving nonprofits for decades. With whole hearts, rigorous thinking, and a dedication to the success of our clients’ programs, these professionals lead our agency and clients through today’s most complex issues.

Steven Busheé

Chief Executive Officer

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Steven Busheé

Chief Executive Officer

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Marcy Auman

Co-President

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Marcy Auman

Co-President

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Shawn Reed

Co-President

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Shawn Reed

Co-President

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Angie MacAlpine

Senior Vice President, Creative

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Angie MacAlpine

Senior Vice President, Creative

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Matt Monberg

Senior Vice President, Creative Strategy

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Matt Monberg

Senior Vice President, Creative Strategy

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Bill Nicholson

Chief Technology Officer

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Bill Nicholson

Chief Technology Officer

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Jen Starrett

Chief Operating Officer

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Jen Starrett

Chief Operating Officer

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TrueSense News

TrueSense Marketing Celebrates Three Bronze Awards from DMFA

These honors celebrate innovative donor engagement approaches across digital, multichannel, and stewardship strategies.

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TrueSense Receives Anti-Cruelty Innovator Award

This award recognizes our commitment to advancing animal welfare and longstanding partnership with one of Chicago’s leading animal care organizations.

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Where Do People Actually Hear About a Charity? It Depends on Their Age

Where do people actually hear about a charity? It depends on their age. Access the data from our recent survey.

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I consider the TrueSense staff who work on my account to be part of our staff. They are very responsive when I have a question. If you’re looking for someone to make a true difference in how you raise money, you have to take a look at the team here.”

Joe McClainChief Executive Officer, Help Heal Veterans

Professional Expertise

Authentic Intelligence Built by Collaboration
HeartAndMind

Authentic Intelligence That’s Invested in Your Growth.

A powerful partnership that meets technological advances, national and local crises, and rapid changes in philanthropy begins with a conversation.

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