
TrueSense Resources
Special Report: Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape
Download our free special report “Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape” to get clear, actionable insights to future-proof your fundraising strategy.
Download HereMaking the Most of Your Mid-Level Donor Program
Discover strategies to optimize your mid-level donor program, enhance engagement, and drive sustainable revenue for your nonprofit. Learn effective tactics and insights from recent research.
Read NowConnecting Through Culture: How to Reach and Inspire Hispanic Donors
We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.
Watch On-DemandBest Practices for Donor Engagement via Text Messaging
Engage donors effectively through personalized text messaging, fostering ...
Read NowAre Mid-Level Donors Predisposed to Generosity or Nurtured by Strategy?
Explore how mid-level donors can be nurtured through strategy and engagement, ...
Read Now2024 Q4 Results and How to Ensure Success This Year-End
What are the factors that led to success — or failure — in December 2024? And ...
Watch On-DemandBeyond Pressing Send: Lessons from Top Nonprofit Texting Programs
Text messaging programs can be a wonderful way to deepen relationships with ...
Watch On-DemandAre Mid-Level Donors Born to Give or Made to Give?
Gain a greater understanding of your mid-level donors and unlock their natural ...
Watch On-DemandUsing Brand Tracking to Identify Opportunities and Challenges in Fundraising
We'll explore what prospects and donors believe about the Humane World for ...
Watch On-DemandMaking the Most of Your Mid-Level Donor Program
Discover strategies to optimize your mid-level donor program, enhance ...
Read NowConnecting Through Culture: How to Reach and Inspire Hispanic Donors
We’ll then walk through a data-driven direct mail creative testing strategy ...
Watch On-DemandSpecial Report: Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape
Download our free special report “Fundraising Resilience for Food Banks: ...
Download HereHow a Peer-to-Peer Fundraising Initiative Drove Dramatic Improvements for a Regional Children’s Hospital’s Grateful Families Program
A regional children’s hospital in Missouri struggled with low conversion rates ...
Read NowEthical Storytelling in Fundraising
Explore ethical storytelling in fundraising to strengthen donor relationships, ...
Read NowUltimate Guide to Welcome Email Series for Nonprofits
Discover how a well-structured welcome email series can enhance donor ...
Read NowHow Investing in Acquisition and Reactivation After Years of Donor Decline Helped a Nonprofit Reverse Downward Trends and Create Sustainable Donor Growth
A regional location of a national nonprofit experienced significant declines ...
Read NowHow a Digital Fundraising Transformation Drove Significant Growth for a Regional Branch of an International Nonprofit
A nonprofit organization faced a shrinking donor file after years of relying on ...
Read NowHow Implementing New Lead Generation Strategies Helped a Food Bank in Maine Decrease Its Cost Per Lead by 90%
A food bank in Maine struggled to get new donors. Its annual lead generation ...
Read NowHow TrueSense Marketing Helped Maximize the Impact of an Influencer Marketing Campaign for a Regional Food Bank
A regional food bank in Wisconsin tried influencer marketing for the first time ...
Read NowHow a Renamed and Revamped Multichannel Campaign Raised $32,000 for a Veterans Service Organization
A national veterans service organization experienced success with a new digital ...
Read NowHow a Digital-First Approach Delivered Dramatic YOY Revenue Growth for a Regional Food Bank
A regional food bank wanted to scale its digital fundraising program to drive ...
Read NowExpanding Accessible and Branded Digital Efforts in a Multichannel Program for a Human Services Nonprofit Focused on Blindness and Low Vision
A national human services nonprofit wasn’t experiencing the results it wanted ...
Read NowHow Separating a Single-Day Donor Match Fundraising Event from Giving Tuesday Increased a Food Bank’s Performance for Both
A food bank experienced declining donor gifts and revenue in its combined donor ...
Read NowHow Taking an Omnichannel Approach Delivered Significant YOY Improvements for a Food Bank’s Annual Sweepstakes-Style Fundraiser
A food bank experienced declining engagement and conversions for its annual ...
Read NowBalancing Digital with a Mature Direct Mail Program Set a National Research and Treatment Hospital Ahead of Industry Norms
Discover how a national research and treatment hospital balanced digital ...
Read NowHow a Nonprofit Focused on Delivering Meals to Seniors Built Advocates and Grew Its Donor Base Through Direct Mail Acquisition
A nonprofit that delivers meals to seniors used traditional direct mail ...
Read NowRise of the Machines and the Data Scientists Who Shape Fundraising’s Future
Fundraisers can predict donor behavior thanks to big data. Discover how machine ...
Read NowMapping the Donor Journey
Transform your donor relationships with the power of journey mapping. This ...
Read NowFundraising Metrics That Matter
An industry struggles to adjust to increased costs of fundraising, shrinking ...
Read NowHow to Launch Your Nonprofit’s Text Messaging Fundraising Program
Launch your text messaging program with these tips.
Register NowThe Future of Fundraising at Human Services Organizations
Yes, you can achieve long-term file and revenue sustainability.
Register NowHow Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Discover how to leverage cutting-edge media channels to amplify your reach and ...
Register NowDigital Metrics and Donor Experiences that Boost Online Donations
Don't miss this webinar, which covers essential metrics and tips for enhancing ...
Register NowGiving USA 2024
Join a panel of fundraising experts as they break down the latest findings from ...
Watch On-DemandSalvation Army Donor Research
Gain valuable insights into your donor behaviors and preferences in this donor ...
Download HereIs COVID in the rear-view?
Unveiling what Food Bank data tells us about the future of nonprofit ...
Read NowInside the Hispanic Donor Mindset
Recent research from the data scientists at TrueSense highlights the growing ...
Download HereWhat Divides and Unites Us in Charitable Giving
When it comes to charitable giving, people of varied political and religious ...
Read NowConstituent Experience
Donors expect seamless experiences from their favored charities. Discover how ...
Read NowWhat's Up With Donor Upgrading
The old industry notion of acquiring low-value donors and turning them into ...
Watch NowDigital Media: The Only Constant Is Change
Just when you think you've got digital media figured out, there’s a new ...
Watch NowThe Economic Outlook of Fundraising
Many aren’t optimistic about today’s economy. Learn new ways to navigate these ...
Read NowYour Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI
By leveraging advanced machine learning techniques to fully utilize valuable ...
Watch NowDonor Welcome Email Series: More Than Just Hello
Create a smooth transition from acquisition to retention and keep new donors ...
Watch NowBalancing the Creative Equation: The Heart and Head of Fundraising Storytelling
Appeal to both the heart and mind of donors by balancing logical and emotional ...
Watch NowEthical Storytelling
Nonprofits must approach fundraising creative with a new, more sensitive and ...
Watch NowAcquiring High-Value Donors Through Direct Mail
Contrary to some common misconceptions, with some tweaks to your direct mail ...
Watch NowIntegrating Your Digital Media Ecosystem for Major Results
Your charity needs an integrated digital fundraising program across search, ...
Watch NowRaise Unrestricted Funds
Learn How to Increase Unrestricted Giving in This Fundraising White Paper
Download HereRMHC® Chapters Donor Research
Meet the Donors Who Help Sick Kids and Their Families
Download HereEngage Your Grateful Patients
Empower Grateful Patients to Become Generous Donors
Download HereGrateful Family Fundraising
Building Powerful and Lasting Relationships With Grateful Families
Download HereFundraising Field Guide
TRIED-AND-TRUE TACTICS to Conquer the Fundraising Frontier
Download HereHow to Measure Fundraising Success
Learn Why Nonprofits Are Shifting from Ratios to Results in This Fundraising ...
Download Here