TrueSense Resources
White Paper
Special Report: Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape
Download our free special report “Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape” to get clear, actionable insights to future-proof your fundraising strategy.
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Blog
Making the Most of Your Mid-Level Donor Program
Discover strategies to optimize your mid-level donor program, enhance engagement, and drive sustainable revenue for your nonprofit. Learn effective tactics and insights from recent research.
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Quick Byte Webinar
Connecting Through Culture: How to Reach and Inspire Hispanic Donors
We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.
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White Paper
Best Practices for Donor Engagement via Text Messaging
Engage donors effectively through personalized text messaging, fostering ...
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White Paper
Are Mid-Level Donors Predisposed to Generosity or Nurtured by Strategy?
Explore how mid-level donors can be nurtured through strategy and engagement, ...
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Quick Byte Webinar
2024 Q4 Results and How to Ensure Success This Year-End
What are the factors that led to success — or failure — in December 2024? And ...
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Quick Byte Webinar
Beyond Pressing Send: Lessons from Top Nonprofit Texting Programs
Text messaging programs can be a wonderful way to deepen relationships with ...
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Quick Byte Webinar
Are Mid-Level Donors Born to Give or Made to Give?
Gain a greater understanding of your mid-level donors and unlock their natural ...
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Quick Byte Webinar
Using Brand Tracking to Identify Opportunities and Challenges in Fundraising
We'll explore what prospects and donors believe about the Humane World for ...
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Blog
Making the Most of Your Mid-Level Donor Program
Discover strategies to optimize your mid-level donor program, enhance ...
Read Now
Quick Byte Webinar
Connecting Through Culture: How to Reach and Inspire Hispanic Donors
We’ll then walk through a data-driven direct mail creative testing strategy ...
Watch On-Demand
White Paper
Special Report: Fundraising Resilience for Food Banks: Adapting to a Changing Funding Landscape
Download our free special report “Fundraising Resilience for Food Banks: ...
Download Here
Case Study
How a Peer-to-Peer Fundraising Initiative Drove Dramatic Improvements for a Regional Children’s Hospital’s Grateful Families Program
A regional children’s hospital in Missouri struggled with low conversion rates ...
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White Paper
Ethical Storytelling in Fundraising
Explore ethical storytelling in fundraising to strengthen donor relationships, ...
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White Paper
Ultimate Guide to Welcome Email Series for Nonprofits
Discover how a well-structured welcome email series can enhance donor ...
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Case Study
How Investing in Acquisition and Reactivation After Years of Donor Decline Helped a Nonprofit Reverse Downward Trends and Create Sustainable Donor Growth
A regional location of a national nonprofit experienced significant declines ...
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Case Study
How a Digital Fundraising Transformation Drove Significant Growth for a Regional Branch of an International Nonprofit
A nonprofit organization faced a shrinking donor file after years of relying on ...
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Case Study
How Implementing New Lead Generation Strategies Helped a Food Bank in Maine Decrease Its Cost Per Lead by 90%
A food bank in Maine struggled to get new donors. Its annual lead generation ...
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Case Study
How TrueSense Marketing Helped Maximize the Impact of an Influencer Marketing Campaign for a Regional Food Bank
A regional food bank in Wisconsin tried influencer marketing for the first time ...
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Case Study
How a Renamed and Revamped Multichannel Campaign Raised $32,000 for a Veterans Service Organization
A national veterans service organization experienced success with a new digital ...
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Case Study
How a Digital-First Approach Delivered Dramatic YOY Revenue Growth for a Regional Food Bank
A regional food bank wanted to scale its digital fundraising program to drive ...
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Case Study
Expanding Accessible and Branded Digital Efforts in a Multichannel Program for a Human Services Nonprofit Focused on Blindness and Low Vision
A national human services nonprofit wasn’t experiencing the results it wanted ...
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Case Study
How Separating a Single-Day Donor Match Fundraising Event from Giving Tuesday Increased a Food Bank’s Performance for Both
A food bank experienced declining donor gifts and revenue in its combined donor ...
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Case Study
How Taking an Omnichannel Approach Delivered Significant YOY Improvements for a Food Bank’s Annual Sweepstakes-Style Fundraiser
A food bank experienced declining engagement and conversions for its annual ...
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Case Study
Balancing Digital with a Mature Direct Mail Program Set a National Research and Treatment Hospital Ahead of Industry Norms
Discover how a national research and treatment hospital balanced digital ...
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Case Study
How a Nonprofit Focused on Delivering Meals to Seniors Built Advocates and Grew Its Donor Base Through Direct Mail Acquisition
A nonprofit that delivers meals to seniors used traditional direct mail ...
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Insight Report
Rise of the Machines and the Data Scientists Who Shape Fundraising’s Future
Fundraisers can predict donor behavior thanks to big data. Discover how machine ...
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Insight Report
Mapping the Donor Journey
Transform your donor relationships with the power of journey mapping. This ...
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Insight Report
Fundraising Metrics That Matter
An industry struggles to adjust to increased costs of fundraising, shrinking ...
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Quick Byte Webinar
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
Launch your text messaging program with these tips.
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Quick Byte Webinar
The Future of Fundraising at Human Services Organizations
Yes, you can achieve long-term file and revenue sustainability.
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Quick Byte Webinar
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Discover how to leverage cutting-edge media channels to amplify your reach and ...
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Quick Byte Webinar
Digital Metrics and Donor Experiences that Boost Online Donations
Don't miss this webinar, which covers essential metrics and tips for enhancing ...
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Webinar
Giving USA 2024
Join a panel of fundraising experts as they break down the latest findings from ...
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Donor Research
Salvation Army Donor Research
Gain valuable insights into your donor behaviors and preferences in this donor ...
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White Paper
Is COVID in the rear-view?
Unveiling what Food Bank data tells us about the future of nonprofit ...
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Donor Research
Inside the Hispanic Donor Mindset
Recent research from the data scientists at TrueSense highlights the growing ...
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White Paper
What Divides and Unites Us in Charitable Giving
When it comes to charitable giving, people of varied political and religious ...
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Insight Report
Constituent Experience
Donors expect seamless experiences from their favored charities. Discover how ...
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Quick Byte Webinar
What's Up With Donor Upgrading
The old industry notion of acquiring low-value donors and turning them into ...
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Quick Byte Webinar
Digital Media: The Only Constant Is Change
Just when you think you've got digital media figured out, there’s a new ...
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Insight Report
The Economic Outlook of Fundraising
Many aren’t optimistic about today’s economy. Learn new ways to navigate these ...
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Quick Byte Webinar
Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI
By leveraging advanced machine learning techniques to fully utilize valuable ...
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Quick Byte Webinar
Donor Welcome Email Series: More Than Just Hello
Create a smooth transition from acquisition to retention and keep new donors ...
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Quick Byte Webinar
Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling
Appeal to both the heart and mind of donors by balancing logical and emotional ...
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Quick Byte Webinar
Ethical Storytelling
Nonprofits must approach fundraising creative with a new, more sensitive and ...
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Quick Byte Webinar
Acquiring High-Value Donors Through Direct Mail
Contrary to some common misconceptions, with some tweaks to your direct mail ...
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Quick Byte Webinar
Integrating Your Digital Media Ecosystem for Major Results
Your charity needs an integrated digital fundraising program across search, ...
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White Paper
Raise Unrestricted Funds
Learn How to Increase Unrestricted Giving in This Fundraising White Paper
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Donor Research
RMHC® Chapters Donor Research
Meet the Donors Who Help Sick Kids and Their Families
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White Paper
Engage Your Grateful Patients
Empower Grateful Patients to Become Generous Donors
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Insight Report
Grateful Family Fundraising
Building Powerful and Lasting Relationships With Grateful Families
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Guide
Fundraising Field Guide
TRIED-AND-TRUE TACTICS to Conquer the Fundraising Frontier
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White Paper
How to Measure Fundraising Success
Learn Why Nonprofits Are Shifting from Ratios to Results in This Fundraising ...
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Let’s Get Started
Are you ready to set your Full-Circle Fundraising program in motion? We're here to support and guide you every step of the way.