The Art and Science of the Non-Ask

It may sound counterintuitive, but some of the most important parts of your fundraising messaging strategy may be those “appeals” where you don’t prioritize asking for a gift at all.

During this Quick Byte, TrueSense creative directors Andrew Rogers and Allan Fernandez walk you through newsletters, impact reports, and other ways to share cool stories, as well as affirmation messages, surveys, and things you can do just for fun, such as quizzes, trivia games, and even musical playlists. 

Because most donors support several charities, you can use the actionable advice in this presentation to stand out from the crowd and build long-term partnerships with your donors that are powered by trust and a shared view of a better world.