3 Myths About Disaster Fundraising

Disaster fundraising is different than everyday fundraising.  So it’s not surprising that some persistent myths have grown out of the successes and failures of this unique arena.

But there’s good news for fundraisers:  Disaster donors can be acquired, and they can be cultivated!

You want donors to know that The Salvation Army is actively engaged in helping others at a time when compassion and caring are often critical.  Sending disaster appeals reinforces The Salvation Army’s brand.

3 Myths About Salvation Army Disaster Fundraising:

1. Sending disaster appeals will sink your retention of non-disaster donors.
2. You can’t reactivate lapsed donors with disaster appeals.
3. Donors who give to disasters don’t generate any real value.

We’ve debunked these myths with well-documented, case-history results.  Click here to read the full report.

Our thoughts and prayers are with those affected by the recent hurricanes.  To learn more about fundraising during these crises, check out Hurricane Harvey: Lessons Fundraisers Can Learn Right Now by our Creative Director, Jennifer Miller.