June 16, 2017
We know that stories are powerful. They inspire, create empathy, and motivate. However, fundraising storytelling that’s authentic and moving isn’t easy to write.
Here are three kinds of storytelling that work to raise funds.
- Impact stories
Donors don't just give to keep your organization going. They give because they believe you can help them accomplish something good. But the belief can only be sustained for so long. Show your donors how well their gifts are being used and what kind of difference they’ve made. - Donor-focused stories
Too often, organizations only want to tell their story. Good storytelling puts your donors at the center of the action! As a result, donors understand that their generosity can help a sick child get care, a hungry neighbor get food, or make the world a better place. - First-person stories
Sometimes the most powerful words come directly from someone helped, not from an organizational voice. These storytelling testimonials can be undeniable proof to a donor of why her giving matters. It’s an endorsement that’s completely unbiased, and therefore, rings true.
Storytelling is one of the best ways to connect with donors and raise funds.
When done right, the stories you tell will be memorable, moving, and powerfully motivating to donors. To learn more about how to use storytelling for your fundraising, download our popular Powerful Storytelling e-book.
Tag(s):
Fundraising Creative