
Posts by Kerri O'Neill, Senior Director
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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The Salvation Army
Challenges and Triumphs at The Salvation Army Miami
7 min read
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Donor Insights
How to Acknowledge, Convert, and Transform Your New COVID-19 Donors
3 min read
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The Salvation Army
Interview: Jeff Cathey Divisional Development Director Texas Division
3 min read
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Donor Insights
Understanding Donor Retention Rates: When Is It Time to Panic?
4 min read
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Donor Insights
3 Whitemail Best Practices for Your Charity
3 min read
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Strategy and Analytics
5 Questions to Help Fundraisers Plan for Fiscal Year 2018
3 min read
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Actionable Fundraising Advice