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Posts by Kerri O'Neill, Senior Director

Fundraising Strategy

Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

5 min read | April 23, 2025

Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.

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    The Salvation Army

    Challenges and Triumphs at The Salvation Army Miami

    7 min read | 06/23/22
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    Donor Retention

    How to Acknowledge, Convert, and Transform Your New COVID-19 Donors

    3 min read | 08/24/20
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    Field Notes

    Interview: Jeff Cathey Divisional Development Director Texas Division

    3 min read | 09/27/19
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    Donor Retention

    Understanding Donor Retention Rates: When Is It Time to Panic?

    4 min read | 02/15/19
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    Direct Mail Fundraising

    3 Whitemail Best Practices for Your Charity

    3 min read | 08/02/18
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    Fundraising Strategy

    5 Questions to Help Fundraisers Plan for Fiscal Year 2018

    3 min read | 03/09/17
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