
Posts by Kerri O'Neill, Senior Director
Fundraising Research
Building a Sustainable Future: Why Investing in Donor Awareness Matters for Nonprofits
8 min read
| June 11, 2025
Nonprofits rely on strong donor relationships to sustain their missions. Although securing immediate funding remains important, long-term success depends on continually...
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The Salvation Army
Challenges and Triumphs at The Salvation Army Miami
7 min read
| 06/23/22
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Donor Retention
How to Acknowledge, Convert, and Transform Your New COVID-19 Donors
3 min read
| 08/24/20
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Field Notes
Interview: Jeff Cathey Divisional Development Director Texas Division
3 min read
| 09/27/19
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Donor Retention
Understanding Donor Retention Rates: When Is It Time to Panic?
4 min read
| 02/15/19
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Direct Mail Fundraising
3 Whitemail Best Practices for Your Charity
3 min read
| 08/02/18
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Fundraising Strategy
5 Questions to Help Fundraisers Plan for Fiscal Year 2018
3 min read
| 03/09/17
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Actionable Fundraising Advice