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Real Results. Real Impact.

Case Studies

Discover how nonprofits like yours have overcome fundraising challenges and achieved record-breaking results. These case studies showcase real-world success stories, backed by data and expert strategy, to help you drive growth and deepen donor engagement.

How Creative Testing Enabled a Nonprofit Providing Meals to Seniors Find a Direct Mail Donor Acquisition Workhorse

A nonprofit meal delivery program for homebound seniors never used direct mail ...

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How a Food Bank Shifted Donor Communications After Hurricane Helene

A food bank serving Georgia and South Carolina needed to quickly shift its ...

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How a Food Bank in Chicago Successfully Updated Its Brand Through Creative Testing

A food bank in Chicago wanted to modernize the look and feel of its direct ...

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How AI-Driven Donor Scoring Helped a Food Bank Achieve a Leaner, Smarter, and More Efficient Direct Response Program

A food bank wanted to evaluate whether TrueSense’s Giving Potential Scores ...

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How TrueSense Optimized Direct Mail Acquisition for Food Bank Clients

Direct mail acquisition response rates have declined while acquisition costs ...

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How a Peer-to-Peer Fundraising Initiative Drove Dramatic Improvements for a Regional Children’s Hospital’s Grateful Families Program

A regional children’s hospital in Missouri struggled with low conversion rates ...

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How a Digital Fundraising Transformation Drove Significant Growth for a Regional Branch of an International Nonprofit

A nonprofit organization faced a shrinking donor file after years of relying on ...

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How Implementing New Lead Generation Strategies Helped a Food Bank in Maine Decrease Its Cost Per Lead by 90%

A food bank in Maine struggled to get new donors. Its annual lead generation ...

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How TrueSense Marketing Helped Maximize the Impact of an Influencer Marketing Campaign for a Regional Food Bank

A regional food bank in Wisconsin tried influencer marketing for the first time ...

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How a Renamed and Revamped Multichannel Campaign Raised $32,000 for a Veterans Service Organization

A national veterans service organization experienced success with a new digital ...

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How a Digital-First Approach Delivered Dramatic YOY Revenue Growth for a Regional Food Bank

A regional food bank wanted to scale its digital fundraising program to drive ...

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Expanding Accessible and Branded Digital Efforts in a Multichannel Program for a Human Services Nonprofit Focused on Blindness and Low Vision

A national human services nonprofit wasn’t experiencing the results it wanted ...

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How Separating a Single-Day Donor Match Fundraising Event from Giving Tuesday Increased a Food Bank’s Performance for Both

A food bank experienced declining donor gifts and revenue in its combined donor ...

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How Taking an Omnichannel Approach Delivered Significant YOY Improvements for a Food Bank’s Annual Sweepstakes-Style Fundraiser

A food bank experienced declining engagement and conversions for its annual ...

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Balancing Digital with a Mature Direct Mail Program Set a National Research and Treatment Hospital Ahead of Industry Norms

Discover how a national research and treatment hospital balanced digital ...

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How a Nonprofit Focused on Delivering Meals to Seniors Built Advocates and Grew Its Donor Base Through Direct Mail Acquisition

A nonprofit that delivers meals to seniors used traditional direct mail ...

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