Posts by Mike Majestic, Senior Director
Digital
The Gold Standard for Donation Page Design: Single-Step Versus Multi-Step Forms
5 min read
When designing a donation page, the layout and functionality can make or break a donation experience. One of the most-debated topics in donation page design is whether to...
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Donor Insights
What We Can Learn Today … From Burma Shave
3 min read
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
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The Salvation Army
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
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Donor Insights
From Disaster Donor to Committed Supporter
4 min read
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Strategy and Analytics
Beyond Revenue: Other Fundraising Metrics to Watch
6 min read
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Donor Insights
The #1 Question Donors Ask
4 min read
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Direct Mail
3 Reasons Your Digital Fundraising Needs Direct Mail
4 min read
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Actionable Fundraising Advice