Posts by Mike Majestic, Senior Director
Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
Fundraisers are always seeking the right balance in their campaigns: urgency without fatigue, excitement that feels authentic, and results that continually move the needle.
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Donor Insights
What We Can Learn Today … From Burma Shave
3 min read
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
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The Salvation Army
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
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Donor Insights
From Disaster Donor to Committed Supporter
4 min read
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Strategy and Analytics
Beyond Revenue: Other Fundraising Metrics to Watch
6 min read
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Donor Insights
The #1 Question Donors Ask
4 min read
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Direct Mail
3 Reasons Your Digital Fundraising Needs Direct Mail
4 min read
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Actionable Fundraising Advice