Posts by Mike Majestic, Senior Director

Strategy and Analytics

Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition

7 min read

The current digital landscape demands more than broad audience targeting to attract and convert high-quality donors. As privacy measures evolve and platforms continually...

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    Donor Insights

    What We Can Learn Today … From Burma Shave

    3 min read
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    The Salvation Army

    Salvation Army Fundraisers: Set Realistic Expectations for FY22

    3 min read
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    The Salvation Army

    Diverse Programs Enable The Salvation Army to Help a Diverse Nation

    3 min read
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    Donor Insights

    From Disaster Donor to Committed Supporter

    4 min read
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    Strategy and Analytics

    Beyond Revenue: Other Fundraising Metrics to Watch

    6 min read
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    Donor Insights

    The #1 Question Donors Ask

    4 min read
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    Direct Mail

    3 Reasons Your Digital Fundraising Needs Direct Mail

    4 min read
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