Posts by Mike Majestic, Senior Director
Donor Insights
Where Do People Actually Hear About a Charity? It Depends on Their Age
7 min read
If your awareness strategy assumes that every generation discovers your organization in the same way, this data suggests otherwise.
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Donor Insights
What We Can Learn Today … From Burma Shave
3 min read
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
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The Salvation Army
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
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Donor Insights
From Disaster Donor to Committed Supporter
4 min read
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Strategy and Analytics
Beyond Revenue: Other Fundraising Metrics to Watch
6 min read
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Donor Insights
The #1 Question Donors Ask
4 min read
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Direct Mail
3 Reasons Your Digital Fundraising Needs Direct Mail
4 min read
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Actionable Fundraising Advice