Posts by Mike Majestic, Senior Director
Donor Insights
Why Renewal Appeals Look Different from Standard Cultivation Appeals
6 min read
Direct response fundraising is a field built on a deep understanding of donor behavior and communication strategies that inspire action. Within this space, the distinction...
Read More
Donor Insights
What We Can Learn Today … From Burma Shave
3 min read
Learn More
The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
Learn More
The Salvation Army
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
Learn More
Donor Insights
From Disaster Donor to Committed Supporter
4 min read
Learn More
Strategy and Analytics
Beyond Revenue: Other Fundraising Metrics to Watch
6 min read
Learn More
Donor Insights
The #1 Question Donors Ask
4 min read
Learn More
Direct Mail
3 Reasons Your Digital Fundraising Needs Direct Mail
4 min read
Learn More
Actionable Fundraising Advice