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Posts by Mike Majestic, Senior Director

Fundraising Strategy

Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

5 min read | April 23, 2025

Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.

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    Donor Acquisition

    What We Can Learn Today … From Burma Shave

    3 min read | 03/22/22
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    The Salvation Army

    Salvation Army Fundraisers: Set Realistic Expectations for FY22

    3 min read | 03/30/21
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    Field Notes

    Diverse Programs Enable The Salvation Army to Help a Diverse Nation

    3 min read | 12/06/19
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    Field Notes

    From Disaster Donor to Committed Supporter

    4 min read | 08/28/19
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    Fundraising Analytics

    Beyond Revenue: Other Fundraising Metrics to Watch

    6 min read | 11/06/18
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    Donor Stewardship

    The #1 Question Donors Ask

    4 min read | 02/27/18
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    Direct Mail Fundraising

    3 Reasons Your Digital Fundraising Needs Direct Mail

    4 min read | 06/22/17
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