Posts by Roberta Helmstadter, Senior Account Director
Donor Insights
Using Social Proof to Boost Donor Engagement: Lessons from E-commerce
7 min read
In the world of e-commerce, social proof — giving customers a way to see how many other people have recently bought an item or reserved a service, and their feedback on that...
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Strategy and Analytics
Bad Donor Data? Here Are 6 Things You Can Do Today
3 min read
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Donor Insights
Easy Ways to Show Genuine Thanks and Gratitude to High-End Donors
3 min read
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Donor Insights
What Pumpkins and Board Members Can Teach Us About Gratitude
3 min read
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The Salvation Army
An Insider View of DMG Foods
3 min read
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The Salvation Army
Account Director Shares Her Family’s Salvation Army Story
3 min read
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Actionable Fundraising Advice