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Posts by Roberta Helmstadter, Senior Account Director

Fundraising Best Practices

How to Leverage Your Donor Data for Higher ROI

5 min read | July 9, 2025

Fundraising campaigns succeed or fail based on how well you understand and use donor data. Simply having data is not enough: It must be analyzed and leveraged effectively to...

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    Strategy and Analytics

    Bad Donor Data? Here Are 6 Things You Can Do Today

    3 min read | 10/15/21
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    Donor Insights

    Easy Ways to Show Genuine Thanks and Gratitude to High-End Donors

    3 min read | 01/28/21
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    Donor Insights

    What Pumpkins and Board Members Can Teach Us About Gratitude

    3 min read | 09/28/18
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    Field Notes

    An Insider View of DMG Foods

    3 min read | 03/21/18
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    TrueSense Culture

    Account Director Shares Her Family’s Salvation Army Story

    3 min read | 07/24/17
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