Creative
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Donor Insights
Building a Sustainable Future: Why Investing in Donor Awareness Matters for Nonprofits
8 min read
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Direct Mail
The Salvation Army: So Much More Than Thrift Stores
9 min read
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Donor Insights
Where Nonprofits Can Find the Next Generation of Donors
8 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Donor Insights
Audio Streaming: An Untapped Resource for Nonprofit Engagement
7 min read
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Digital
Leverage the Power of Google Performance Max for Nonprofit Growth
9 min read
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Donor Insights
Fundraising Tips to Boost Your 2025 Results
25 min read
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Donor Insights
“But My Donors are Different!” 3 Direct Response Donor Myths
4 min read
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Creative
Meta’s Ad Pixel Controversy: Does It Affect You?
3 min read
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Actionable Fundraising Advice