Digital
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
Read More
Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
Learn More
Donor Insights
Multivariate Models for Donor Targeting
4 min read
Learn More
Digital
Email Marketing for Nonprofits: The Science of Subject Lines
8 min read
Learn More
Donor Insights
Building Lasting Donor Relationships One Text at a Time
15 min read
Learn More
Donor Insights
Building a Sustainable Future: Why Investing in Donor Awareness Matters for Nonprofits
8 min read
Learn More
Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
Learn More
Donor Insights
Making the Most of Your Mid-Level Donor Program
15 min read
Learn More
Donor Insights
Where Nonprofits Can Find the Next Generation of Donors
8 min read
Learn More
Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
Learn More
Actionable Fundraising Advice