Fundraising Field Guide

TRIED-AND-TRUE TACTICS to Conquer the Fundraising Frontier

Get your free Fundraising Field Guide!

Fundraisers have long sought to find and cultivate the heroic human hearts who want to turn their compassion into action. Along the way, fundraisers have also learned lessons, honed skills, and crafted techniques that, in the end, are framed by basic human behaviors and motivations.

This is the complete compendium of tried-and-true tactics for conquering the fundraising frontier. Discover how to reach Mid-Level donors, which online strategies work, why storytelling is vital, who your donors really are, when to acquire new donors and when not to, and much more. Take on this terrain. Here’s how.


With it, you’ll follow the trail to fundraising success and discover:

  • How to reach Mid-Level donors.
  • Which online strategies work and which ones don’t.
  • The 5 parts of a winning fundraising campaign.
  • Why and how to tell stories that engage donors.
  • When to acquire new donors.
  • What data you need to examine. 
  • Branding — what it is and what it isn’t. 
  • How your charity can test smart. 

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The Fundraising Field Guide was published by TrueSense Marketing in 2018. ISBN 9780692120293