We color outside the lines. We quote poets and novelists. We do the mamba in moonlight with our significant others. The copywriters, art directors, account professionals, and strategists who make up TrueSense Marketing celebrate imagination. Work and play merge. A spirit of fun takes over. Creativity happens.
Each of us is different. We're tweed blazers and indie grunge and Dockers with polo shirts. We're family-man settled and twentysomething adventurous and middle-of-the-road conservative. We're red sports car and navy sedan and minivan. But mix us all together, and there's one point of commonality — the freewheeling thrill of a brilliant idea that is brilliantly executed and kicks butt in results.
Take a few moments to meet some of our key agency staff.
Steven grew up in the business. Working with his dad, his brothers, and sisters almost from the very beginning. It's in his blood, his core, his DNA. As a big thinker, strategist, creative maven, and numbers guy, Steven gets it. Completely. In fact, the fundraising philosophy that TrueSense is built on is Steven's brainchild — one that is reshaping the industry. With his visionary leadership, Steven doesn't just run TrueSense Marketing, he is TrueSense Marketing. Giving his blood, sweat, and tears — though the order of those occasionally varies.
Marcy AumanSenior Vice President
She walks fast. Talks fast. Thinks fast. Marcy’s always in motion. Especially because of her job. Which has her providing leadership for Account Directors. Building relationships. Developing talent. Collaborating with strategists, specialists, and other agency leaders. Planning for growth. Balancing infrastructure. Generating outside partnerships. Pushing innovation. Not to mention taking care of the kids, squeezing in a workout, and checking that last item off the to-do list. What was it again? Oh yeah, sleep.
Stephen FerrandoSenior Vice President, Strategy and Analytics
Is it the office or the dojo? It depends. On whether Stephen is kicking data butt or actual butt. In either case, Stephen is centered. In the moment. In the zone. Immersed. It’s a Ninja/Zen/mind thing. If it’s data, the result is developing diagnostic, predictive, and practical analytic solutions that give nonprofits a competitive advantage. Nonprofits in a wide range of sectors, from military to medical, and more. If it’s actual, the result is, let’s say, much less theoretical.
Kim JobeChief Operations Officer
Some trace their ancestors back to the Mayflower. Not Kim. Her line goes back to P.T. Barnum, a distant relation. But she's got his dash, his verve, his brio — no question. Nor is there question about Kim's skill and experience in fundraising strategy and client service. She orchestrates production. Coaxes creative. Subdues schedules. And always with a polished and practiced skill — and no trace of balderdash or ballyhoo. Greatest show on earth? Okay, maybe not. But it's pretty darn good.
Mimi NatzSenior Vice President, Client Service
The wind is up. The white sail billows with a snap. Suddenly you're scything through the water. Waves flashing by. The sun overhead. No wonder sailing is Mimi's passion. It captures her career perfectly. Moving with effortless power over 25 years to master online and offline multichannel media management, strategic planning, research, and buying. Mimi simply charts the right strategy. Flows with media and market forces. And pilots major nonprofits to big gains. It's easy. When there's know-how at the helm.
Jeff NickelSenior Vice President, Client Development
It's his passion for fundraising. That's what you notice first. It's born out of more than 30 years of championing good causes. Then, little by little, the other side — the detailed, data-focused, analytical side — appears. Just as strong. Just as good-natured. And just as essential, whether consulting with clients, winning new business, or brainstorming with creative. Jeff is the consummate strategist and, if you're a nonprofit that wants to go places, the guy you definitely want working your account.
Mark OrnowskiChief Financial Officer
You know those soccer-crazed kids who go everywhere kicking a ball? That was Mark. In fact, still is. He plays and coaches. Except now he’s also one of those finance-crazed guys always scanning spreadsheets. A CPA, Mark has served huge, global companies in finance. And now as our CFO, he plays several positions: planning, contract management, sales and resource planning, and strategic counsel for executive management. All key. All expertly. All part of the beautiful game. Of finance.
Shawn ReedSenior Vice President
It's all about people. And no one embodies that thinking at TrueSense more than Shawn. As Senior Vice President, his focus on relationships — internal and external — has made ideas like culture and transparency part of our work. His 25 years of marketing and nonprofit experience, combined with his easygoing manner, make him a popular speaker at conferences and events, while his training with Julia Child (he learned to make a proper omelet) makes him a popular dinner date. If he invites you to dinner, you should definitely go.
John ThompsonChief Creative Officer
Street caricature artist. John's first art job. Career or dead-end? Let's see. He went on to a BA in studio art, fundraising art director, marketing consultant and copywriter, nonprofit communications director, and senior creative executive at two big fundraising agencies. And now, as Chief Creative Officer, he lays out creative strategy for our clients and wins new business. So, next time you see one of those guys in the park, don't think, "Hey, caricatures." Think, "Hey, creative executive." Even if they're only behind one easel. For now.
Kurt WorrellSenior Vice President, Donor Engagement Team
“I’m a data geek,” Kurt said. Not only that, a data geek of long standing. For 25 years, Kurt’s been doing data cleansing, modeling, overlays, prospect research, and even more complicated data crunching for nonprofit clients. And a telemarketing geek. He managed phone rooms for years for a major call center. Even launching their fundraising division. And now, heading up our growing Donor Engagement Team, a leadership geek, too. Because, as Kurt proves time and again, geek is good.
Natasha CygnarowiczVice President, Digital Operations
Digital is Natasha’s life. Digital fundraising. Digital advertising. Digital production. Digital budgets. Digital operations. Digital training. Digital strategy. 16 years of digital work experience, including a digital agency. A BS and an MBA — a lot of that had to be digital, right? Lover of Penn State football, watched on HDTV, so digital. Mom to two boys, 7 and 4 — okay, they’re not literally digital, but they do spend a lot of time playing video games, so — you know what? — yes, digital!
Jay FinneyVice President, Donor Engagement Team Sales
Jay grew up with fundraising. His dad was director of development for Dartmouth. Once, in the school’s alumni parade, he had to stand in for the oldest living alumnus. He was 9 at the time, making for some confused parade viewers. Despite that introduction into fundraising, for the past 25 years, Jay has worked with colleges, hospitals, PBS stations, zoos, and museums to help them reach their fundraising goals. Proving that, whatever the cause or the fundraising strategy, Jay’s the guy you want standing in.
Joe FiochettaVice President
Fundraiser. Marketer. Leader. Musician. And Man of La Mancha. Joe is as idealistic as his favorite fictional character and as passionate about fundraising now as when he started 20 years ago. Telling stories, building brands, creating the strategic vision, leading teams, directing operations, and more. Working with a slew of commercial and nonprofits clients. Ably filling the role of consultant, executive, and now Vice President. And single-mindedly pursuing the big idea for the best results. Windmills, consider yourselves tilted at.
Maria HarmerVice President, Creative
Midwestern nice meets Madison Avenue smart. That's Maria. Which is good because her job demands both. By the bucketful. Managing people who can be borderline unmanageable (read: writers and designers). Thinking through strategy for a dizzying array of clients and projects. Evaluating creative. Improving creative. Leading meetings. Attending meetings. Bringing in donuts. Picking up an employee whose car broke down. We just stand back and wonder as the whirlwind whizzes by. "Does it all" doesn't even begin to describe her.
René PutlandVice President, Client Services
This is Rene’s world: client service, operations, contracts, compliance, data, mailing, scripting, telephoning, and chiaroscuro — wait, chia … what? Chiaroscuro. An oil painting technique, a way of contrasting dark and light. Yes, Rene loves art, paints constantly. Except when she was getting a BA or attending Old Dominion University’s Center for Global Business and Executive Leadership. Or when she’s at work, handling the things a VP handles. But after that. Handling brushes, canvases, and cerulean blue.
Jamie VeltriVice President, Acquisition and Media
It's like the director yelled, "Action!" Jamie's ON. Engaged. Asking questions. Offering solutions. Only it's not acting. That's Jamie, every day. Which makes her great at working with media. It takes focus, placing spots, handling creative, managing budgets and schedules, analyzing results. Even a bit of brashness. Like that time she went to a Pittsburgh Penguins hockey game wearing a wedding dress, full veil and train. Jamie was an intern then at Paramount Pictures, promoting a movie, and — well — it was showtime.
Jason WoodVice President, Digital
This is top secret. No, not digital fundraising. That’s out there in a big way, and Jason’s talking it up. Sharing his knowledge with the team, consulting with clients, streamlining processes, overseeing all digital work, even handling new business. Because Jason is a top-level, deadly precise, coolly competent, ruthlessly well-informed expert in digital fundraising. He’s like the James Bond of this stuff. Ask him about it sometime. Just don’t mention that stint with the NSA in his background. Because the first rule of spy agency is don’t talk about spy agency.
Kristen BockaAccount Director
As an Account Director for our animal welfare clients, Kristen manages everything – from wet nose to tail, so to speak. She crafts fundraising strategy, consults with clients, works with creative and production, manages schedules, works out the pricing, and more. She partners with clients on their planning, creative development, campaign performance, and results reporting. Kristen knows what it takes to bring a project in on time and on budget — starting with initial strategy all the way to final execution. In addition to a strong strategic sense, Kristen has a good grounding in production, including time with our sister company, MSP. So, she knows the process from the inside out, and she’s who you want leading up your account.
Greg BuellSenior Strategic Planner
He’s smart, affable, quick with a quip, and what’s that other thing? Oh, right, he doesn’t have arms. So — no big deal — Greg just does everything with his feet. Driving, getting a cup of coffee, doing laundry. Usual stuff. But on the job, “usual” ends. Because Greg thinks through fundraising analysis, planning, and strategy uncommonly well. Tracking campaigns, analyzing segments, creating projections, developing tests, presenting results, offering recommendations, and more. Masterfully. We just stand back and watch. Unusual? You bet it is.
Megan CarderAccount Director
A degree in English and film studies. What do you do with that? Well, you write screenplays for a living, of course. Which is what Megan was planning. Then — plot twist — she moved to Dallas after graduation, getting a job at a local agency as an account coordinator. Then — plot twist — marriage and a baby. And now Megan is our account director, helping our feeding charities succeed with stellar strategy, planning, and analysis. Camera pulls back. Megan talking with a client. And … scene.
Traci CarneyAccount Director
Traci’s life is the ad agency life. She’s marketed antacids, insurance, vitamins, ketchup, even art schools. So, she’s got strategy, audience, and project management down cold. Plus she has what you can’t learn — a real creative sense. Apply all that to fundraising, and soon you got a little beat going from the drums, then the bass bounces in, and suddenly Jimmy Buffett himself walks up with his guitar — Traci’s been to almost every concert of his since ‘93 — and before you know it, everyone’s dancing, and it’s a party! Fundraising that’s like that.
Katie DamicoDigital Operations Director
So, six things to know about Katie. 1) Terrific at creating email and online campaigns for clients. Really good at that. 2) Even better at leading her team of developers and inspiring them to do great work. 3) Amazing at parallel parking. Important. 4) Super good at recognizing celebrity voices in commercials. Useful in who-is-that, forehead-slapping sessions. 5) Awesome at baking (the baklava, yum – thanks Katie). 6) Loves a good listicle. Umm, okay, well, just focus on the other five, how about that?
Megan EnglandAccount Director
The table’s set. The guests are at the door. In 10 minutes the timer will ding, and the roast will be ready. Coordination, management, attention to detail. That’s what it takes for the perfect dinner party. And Megan goes all out. Just like she does on the job. Welcoming clients and making them feel at home, cooking up fundraising strategies, monitoring metrics, working with creative and production, keeping an eye on schedules, and generally keeping things moving along nicely. Because the last thing Megan wants is an event that bombs. As if that could even happen.
Steve FarrarDigital Creative Director
Steve directs digital creative, plays guitar, rides mountain bikes, leads a Cub Scout den, and grooves to electronic music. Somewhat eclectic, yes. He does web design, videos, emails, photography, even product design. Okay, pretty eclectic. He’s worked with major nonprofits like Make-A-Wish Foundation, plus huge commercial clients, everything from bicycle manufacturers to ketchup makers to cigarette lighters. Now that’s eclectic. His work is everywhere: journals, design annuals, even … books? Wait, come on — crazy eclectic!
Jacqueline GrecoAccount Director
Communicating, cooperating, connecting. The Three C’s, as Jacqueline calls them. She’s really into this. And it works too. She could be meeting a new client, strategizing a fundraising plan, analyzing file trends, working with creative and production, reporting on results — whatever it is, she uses the Three C’s. They never fail. Even with her daughters and her husband. You can always count on the Three C’s. But not, for some reason, with her Jack Russel terrier, Laila. Communicating and connecting, sure. Just not much cooperating.
Chris GriffinSenior Strategic Planner
First, there’s this: “I have always enjoyed analyzing data, identifying strategic opportunities, and building strategy that aligns with an organization’s big picture goals.” That’s Chris. Calm, thoughtful, rational, and concerned with helping clients. He’s a data guy, so … you know. And then, out of nowhere, there’s this. A real-life, adrenaline-rush, holy-crap moment. “Once in Yellowstone National Park, we were focused on photographing a grizzly bear when a black bear was walking just behind us within 20 feet.” That’s Chris too. Not calm.
Jeremy HaselwoodSenior Director of Digital Strategy
It’s rare that you’d want to talk to a vacuum cleaner salesman – but Jeremy’s the exception. He did that job years ago. Before his MBA. Before leading digital strategy at two prominent agencies. Before appearing on a reality TV show. Before having a Top 100 Pop Radio hit. Even before hosting a morning radio talk show. And certainly before realizing that his mission in life is bringing clients’ vision to reality through digital technology. If you get the chance, talk to him about it.
Paul HebblethwaiteSenior Director
Born in South Africa. Before the country had TV, by the way. Grew up in Belgium. Moved to Missouri. Art degree at Purdue. Worked in a Franciscan homeless center. Got a job with The Salvation Army’s housing program. Master’s in nonprofit management. Got a dog. Another job with The Salvation Army – Director of Development. More fundraising. A lot more. Moved to California. All leading up to proven skill in raising funds for clients. Which is where Paul is now. Working with us. Which is good.
Roberta HelmstadterAccount Director
“I think if clients like you, they’ll want to work with you.” That’s Berta. And you just can’t help liking her. You just can’t. There’s that, plus outrageous skills in marketing, fundraising, team leadership, internal training, strategy, project management … It’s all there. She’ll send a get-well card to a client. Or a Steelers article to one who loves football. “It’s the little extra things,” she says. Yeah, like really caring and being really good at your job. Find a better AD? You just can’t.
Derick LaPointeDirector of WIN Strategy
HGTV fans, check this out: Derick and his wife were on Bath Crashers, the home renovation TV show. Ever since, Derick’s been DIYing, renovating everything in sight. Even fundraising strategy. Previously with a major digital marketing and media agency, Derick knows how to take apart strategy and put it back together, better than new. Acquiring donors, reactivating donors, reducing costs, increasing revenue, and more. Which is exactly what he does for our clients. Just without the tool belt.
Matthew LorenzArt Director
Color, art, sailing, the blues, cigars, Belgian ale — Matt’s a man of many interests. Don’t ask him to pick one. He treats all with equal passion. Something else Matt loves? His family whose photos populate his desk as brightly as a Pantone® color book. Interested in how Matt thinks? Just watch him during a brainstorming. He’s usually sketching imagery as quickly as the ideas come to him. That might be how he got the idea for TrueSense Marketing’s name and brand identity. Or he could have been thinking about art. Or boating. Or … you get the idea.
Mike MajesticAccount Director
It’s a brutal ordeal of sweat, steel, and pavement. No, not the commute to work. The Seattle to Portland Bicycle Classic. Two hundred lung-searing, thigh-shredding miles in two days on a racing bike. Mike did it, just to test himself. Just as he changed careers to fundraising. And now, with his marketing background, he’s doing fundraising strategy, testing, metrics, growth planning, and more for big charities. Keeping the wheels turning for clients. Powering up hills, past the it-can’t-be-done obstacles. And stretching out over the handlebars in a sprint, eyes locked onto that big win.
Angie McAlpineCreative Director
“It’s absolutely terrifying!” No, not getting creative okayed by a client. Angie’s talking about bungee jumping. She’s actually done this. Along with creating award-winning fundraising for blue-chip nonprofits all across the country. Handling everything from strategy to copywriting to art direction. “It’s absolutely exhilarating!” No, not bungee jumping. Fortunately for us, that stopped after the one time at spring break. Angie’s talking about the excitement over a breakthrough idea that’ll take a nonprofit over the top. That hasn’t stopped. Hopefully, it never will.
Jennifer MillerCreative Director
Hitting balls outta the park. Jen's seen a lot of that. Her sons play baseball, and they're that good. As Creative Director, she's used to hitting home runs, too. Coming up with concepts that beat controls. Going into the field to understand our clients' work. Expertly interviewing. Deftly photographing. Translating strategy into creative that resonates. Standing on the sidelines isn't her style. She prefers to be in the middle of the action, cheering on her team. Inspiring donors. It's a win-win.
Corrie MulcahySenior Account Director
What’s happening on the surface isn’t nearly as interesting as what’s going on beneath. That’s how Corrie sees it. So when she’s handling an account, she goes deeper. Not just what the fundraising strategy is, but how it’ll work and why. Not just what the metrics are, but the conditions that created them. Not just project management, schedules, and budgets, but the details and connections. Not just good relationships with clients, but the trust and commitment. That next level down. That’s what you explore. When you’re an Senior Account Director and a certified scuba diver, like Corrie.
Kerri O'NeillSenior Director
Southern Ninja … wait, what? Who could bring those two very different things — Southerner and ninja — together? Kerri, for one. Just like she links vast direct marketing experience with her passion for nonprofit causes as our Senior Director. Just like she links a B.A. in public administration with proven business savvy. Just like she handles diverse clients while treating each one as a friend. Just like, growing up in the South, she dreamed of becoming a ninja. Wore the black stealth suit every day. Everywhere. Southern ninja? Makes perfect sense to us.
John PetersSenior Program Analyst, Donor Engagement Team
John’s deep into data. Here he is talking about his job: “It’s programming as the data moves from prep into the SQL servers for the calling system, moves into the calling platform, moves back to the central systems, and ultimately moves back with the client.” Notice all the “moves” in there? John’s deep into that too. He and his family have moved to seven states, before moving east to Pennsylvania for TrueSense. Each time they said, “This move is the last.” But this time, it really is. It’s like a hard-drive cache, but for people.
Stacey SchwabAccount Director
There’s always a secret ingredient. Let’s say you’re baking a loaf of fundraising. You measure out all the typical ingredients – strategy, planning, implementation, results analysis, etc. Standard stuff. But then there’s that one secret ingredient. The one that only Stacey knows. The one that takes her fundraising from good to truly, undeniably sublime. It’s like when she’s making her Grammie’s delectable chocolate cake. There’s one secret ingredient you’d never expect. Probably wouldn’t even believe. Ask her about sometime. She might even tell you.
Lindsay SparksAccount Director
It was normal and unreal — both at the same time. Lindsay and her fundraising team, sitting in a dirt-floor shack in Ecuador. Sky and mountains in every direction. With the local farmers arrayed around her. As they all dined on the national delicacy — guinea pig. Yes, Lindsay is that into her work. And it shows in the fundraising she does for clients today. From strategy, analysis, data, and projections to client relationships. All so good that it seems unreal at first. Until crazy-skilled becomes perfectly normal.
Jen StarrettSenior Director
It’s all about relationships with Jen. Between her and her husband, who proposed in Italian. Between her and Harry Potter. Between her and a house full of Legos (son and husband are fans). And of course between agency clients and agency teams. A skilled fundraiser, Jen manages online and offline fundraising programs. She leads internal teams. And she develops fundraising strategy. And now she brings this vast experience to TrueSense, the place that’s all about relationships. With clients, not Legos.
Luanne SteighnerAccount Director
Going to the same high school as Carmen Electra really affected her, we think. So did being a cheerleader. But what does high school matter now? Because Lu is a superb Account Director who travels everywhere to meet with clients and works the levers to get the job done right and on time. She's a true professional and truly a joy to work with. And if Carmen really did beat her out for that hotly contested head cheerleader slot — well, Lu's not telling and frankly we're not asking.
David TorresCreative Director
“I’m Batman.” It’s the ultimate superhero introduction. Bad guys quake. Law-abiding citizens sigh with relief. Help is here. Which is how David sees his work in fundraising. Good triumphing over need. And as a huge Batman fan and fundraising creative, he’s always on the side of good. Because when he’s developing a creative strategy, meeting with clients, searching for the perfect image, and getting the appeal just right, he’s really fighting the rogues’ gallery of the world’s ills. And if he’s not THE caped crusader, he certainly is ours. Just, you know, minus the cape.
Claire WaiksnorisBusiness Development Executive
Call her a kinetic peripatetic. Claire’s always moving, always traveling. Like that time she took six months off to explore the southern hemisphere. Places like Chile, Argentina, Ecuador, Colombia, Peru, French Polynesia, and Australia. Or when she was an on-the-go executive at a recruiting firm. Or now, traveling through the southern states, meeting with new clients, building relationships, understanding what they need, and opening new possibilities for fundraising. Or even running 12 half-marathons in 12 months. Does she ever stop? Do you even have to ask?
Allison WardDirector, Analytics
Funny joke: Why didn’t the Romans find algebra very challenging? Because X was always 10. Okay, we don’t get it either, but Allison is cracking up right now. She loves math. Does it all day in her job. Her predictive modeling reveals the donors who are likely to give. She’s also done this for radio listeners, marketing, and purchasing behavior. She can figure out anything with math. Anything. Except why people will never get that joke, even though it is so obviously hilarious. Go figure.
Scott WilderDirector of Broadcast Production
A radio talk show host for 25 years, Scott’s a talker. So naturally his hobby is … wait for it … large-mouth bass fishing. At a secluded lake in Texas. Where exactly? He’s not saying. It’s a special place. Just like the third-world countries Scott travels to on the job. Creating radio that catches listeners with the human drama of need in those desolate regions. It takes patience and attention. But then, a ripple of interest develops. And the drama suddenly erupts, flashing through the listeners’ minds with astonishing immediacy, hooking their hearts. How exactly? Uh … no, he’s not saying.
William BarnesManager, Calling and Campaign Performance Donor Engagement Team
“I’m an avid video game player.” That’s William. Well, not entirely. He’s also our expert in telephone fundraising. Carrying out telephone touch points, delivering fundraising asks, evaluating results, recruiting, training, supervising, and more. With a phone in his hand, there’s no level he can’t reach to raise funds for our clients. That’s by day. By night, after work, with a console in his hand and Super Mario or Tetris cued up, it’s the same. One level, then the next, then the next.