Quick Byte Webinars from TrueSense

What's Up With Donor Upgrading

April 24, 2024

The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

• How much upgrading actually happens on most files?
• What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
• What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

Naughty or Nice? 2023 Q4 Results and What to Do This Year-End

Recorded April 10, 2024

What are the factors that led to success — or failure — in December 2023? And more importantly, what can you do about it for year-end 2024?

Join TrueSense strategy pros for this Quick Byte webinar where you’ll learn:

• Tried-and-true best practices to keep in your toolbox.
• New fundraising strategies we executed in Q4 2023, and how they worked out.
• How we're prepping for December 2024 now.
• What not to do in today's nuanced fundraising climate.

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

Ethical Storytelling in Fundraising

Recorded July 6, 2022

Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.

Integrating Your Digital Media
Ecosystem for Major Results

Recorded July 20, 2022

Your charity needs a robust digital fundraising program to continue to acquire and engage donors (particularly younger ones). But a successful program is more than just checking the box on search, social, and display. You need all your various digital media channels to work together! Tune in to see the benefits of integrating your digital media ecosystem — a critical step in creating an environment that cultivates donors wherever they are online.

Acquiring High-Value Donors Through Direct Mail

Recorded July 13, 2022

Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.

Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling

Recorded February 22, 2022

Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.

Donor Welcome Email Series: More Than Just Hello

Recorded February 15, 2022

Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.

Can Penguins Play Hockey?
Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI

Recorded July 21, 2021

As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.