Quick Byte Webinars from TrueSense
As a nonprofit pro, keeping up with the latest industry trends and best practices is just one of the many things on your to-do list. We wanted to make it easy for you to carve out time for yourself. Your friends at TrueSense Marketing are delivering fresh fundraising facts fast.
Grab a Quick ByteOur nonprofit experts are portioning up their most actionable insights into an à la carte webinar series. Make yourself a snack, grab your favorite beverage, and in 30 minutes or less you’ll uncover new ways to grow your fundraising program and build strong donor relationships. But don't take our word for it, here's what our attendees had to say:
Grab a Quick Byte
This menu includes both live and on-demand events.
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Upcoming! How to Launch Your Nonprofit’s Text Messaging Fundraising Program
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
Join live on October 24. 2024 at 1:00 PM (EDT)
Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!
Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.
This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:
- SMS vs MMS, and how to pick a plan that’s right for you
- Approaches to encourage affirmative opt-in
- Creating a communication plan that delights your supporters
- And more!
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
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The Future of Fundraising at Human Services Organizations
The Future of Fundraising at Human Services Organizations
Recorded October 17, 2024
During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?
Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.
Join this Quick Byte webinar where you'll learn:
- What a Converge Ratio is and how this KPI plays into your nonprofit’s revenue predictability.
- Reasons to invest in viable, multichannel new donor acquisition.
- How to take advantage of the lapsed donor population in an economical way.
- How to create stronger revenue retention while you work toward a return to file growth.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
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How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Recorded October 10, 2024
Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:
- Connected TV (CTV)
- Native Advertising
- Programmatic Audio
- Programmatic Out-of-Home (OOH)
- Performance Max
- Demand Gen
This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.
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Digital Metrics and Donor Experience that Boost Online Donations
Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond
Recorded September 26, 2024
Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.
This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!
Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:
- How to identify key metrics that signal when you need to make changes to the donation form page or the communications that direct people to it, like emails or social media posts.
- Strategies to get more donors who visit your nonprofit's website to convert and actually make an online gift.
- Best practices for measuring ROI on integrated digital fundraising efforts.
-
Digital Media: The Only Constant Is Change
Digital Media: The Only Constant Is Change
Recorded April 17, 2024
Understanding digital media is like the adage: “It’s a journey, not a destination.” Just when you think you've got digital media figured out, there’s a new strategy, technology, algorithm, or policy adjustment to weave into this complicated network.
Whether you’re a digital novice or a seasoned pro, this webinar is for you.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- What's new in digital media.
- Where to find your audience online.
- How to establish the right KPIs for your campaign.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
-
What's Up With Donor Upgrading?
What's Up With Donor Upgrading
Recorded April 24, 2024
The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- How much upgrading actually happens on most files?
- What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
- What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
-
Naughty or Nice? 2023 Q4 Results and What to Do This Year-End
Naughty or Nice? 2023 Q4 Results and What to Do This Year-End
Recorded April 10, 2024
What are the factors that led to success — or failure — in December 2023? And more importantly, what can you do about it for year-end 2024?
Join TrueSense strategy pros for this Quick Byte webinar where you’ll learn:
- Tried-and-true best practices to keep in your toolbox.
- New fundraising strategies we executed in Q4 2023, and how they worked out.
- How we're prepping for December 2024 now.
- What not to do in today's nuanced fundraising climate.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
-
Ethical Storytelling in Fundraising
Ethical Storytelling in Fundraising
Recorded July 6, 2022
Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.
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Acquiring High-Value Donors Through Direct Mail
Acquiring High-Value Donors Through Direct Mail
Recorded July 13, 2022
Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.
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Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling
Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling
Recorded February 22, 2022
Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.
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Donor Welcome Email Series: More Than Just Hello
Donor Welcome Email Series: More Than Just Hello
Recorded February 15, 2022
Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.
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Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI
Can Penguins Play Hockey?
Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROIRecorded July 21, 2021
As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
Join live on October 24. 2024 at 1:00 PM (EDT)
Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!
Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.
This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:
- SMS vs MMS, and how to pick a plan that’s right for you
- Approaches to encourage affirmative opt-in
- Creating a communication plan that delights your supporters
- And more!
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
The Future of Fundraising at Human Services Organizations
Recorded October 17, 2024
During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?
Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.
Join this Quick Byte webinar where you'll learn:
- What a Converge Ratio is and how this KPI plays into your nonprofit’s revenue predictability.
- Reasons to invest in viable, multichannel new donor acquisition.
- How to take advantage of the lapsed donor population in an economical way.
- How to create stronger revenue retention while you work toward a return to file growth.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Recorded October 10, 2024
Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:
- Connected TV (CTV)
- Native Advertising
- Programmatic Audio
- Programmatic Out-of-Home (OOH)
- Performance Max
- Demand Gen
This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.
Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond
Recorded September 26, 2024
Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.
This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!
Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:
- How to identify key metrics that signal when you need to make changes to the donation form page or the communications that direct people to it, like emails or social media posts.
- Strategies to get more donors who visit your nonprofit's website to convert and actually make an online gift.
- Best practices for measuring ROI on integrated digital fundraising efforts.
Digital Media: The Only Constant Is Change
Recorded April 17, 2024
Understanding digital media is like the adage: “It’s a journey, not a destination.” Just when you think you've got digital media figured out, there’s a new strategy, technology, algorithm, or policy adjustment to weave into this complicated network.
Whether you’re a digital novice or a seasoned pro, this webinar is for you.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- What's new in digital media.
- Where to find your audience online.
- How to establish the right KPIs for your campaign.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
What's Up With Donor Upgrading
Recorded April 24, 2024
The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- How much upgrading actually happens on most files?
- What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
- What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
Naughty or Nice? 2023 Q4 Results and What to Do This Year-End
Recorded April 10, 2024
What are the factors that led to success — or failure — in December 2023? And more importantly, what can you do about it for year-end 2024?
Join TrueSense strategy pros for this Quick Byte webinar where you’ll learn:
- Tried-and-true best practices to keep in your toolbox.
- New fundraising strategies we executed in Q4 2023, and how they worked out.
- How we're prepping for December 2024 now.
- What not to do in today's nuanced fundraising climate.
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
Ethical Storytelling in Fundraising
Recorded July 6, 2022
Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.
Acquiring High-Value Donors Through Direct Mail
Recorded July 13, 2022
Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.
Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling
Recorded February 22, 2022
Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.
Donor Welcome Email Series: More Than Just Hello
Recorded February 15, 2022
Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.
Can Penguins Play Hockey?
Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI
Recorded July 21, 2021
As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.
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Quick Byte presenters?
Let us know by filling out the form and we’ll be sure to answer your query during a live event.