Quick Byte Webinars from TrueSense

Are Mid-Level Donors Born to Give or Made to Give?

Recorded May 1, 2025

Join TrueSense Marketing strategy pros for this Quick Byte webinar to gain a greater understanding of your mid-level donors and unlock their natural generosity. We’ll challenge common misconceptions about this key donor segment, helping you ensure a lasting impact for your nonprofit.

Sign up now to learn:

• Strategies to go beyond wealth appends and ask arrays
• How to tap into what truly drives mid-level donors' generosity
• The keys to fostering ongoing support
• And more!

Using Brand Tracking to Identify Opportunities and Challenges in Fundraising

Recorded April 24, 2025

There's a direct correlation between your brand's reputation and your fundraising outcomes. This year, we've launched a national brandtracking initiative to uncover insights into the donor journey (including what people think about our clients before they even make a gift!).

During this Quick Byte webinar, we'll explore what prospects and donors believe about the Humane World for Animals, and how that nonprofit's brand stacks up against four other popular nonprofits. If you're interested in learning more about donor perceptions up and down the funnel, this webinar is for you.

Connecting Through Culture: How to Reach and Inspire Hispanic Donors

Recorded April 17, 2025

Ready to unlock the full potential of Hispanic donors in your fundraising campaigns?

During this Quick Byte webinar, you’ll gain a deeper understanding of the Hispanic audience— its culture and values, and what motivates this donor group to support nonprofits like The Salvation Army. We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.

Whether you're new to this audience or looking to refine your approach, you’ll leave with actionable insights and tested strategies to better connect, inspire, and engage this essential donor group.

2024 Q4 Results and How to Ensure Success This Year-End

Recorded April 9, 2025

What are the factors that led to success — or failure — in December 2024? And more importantly, what can you do about it for year-end 2025?

Join TrueSense Marketing strategy pros for this Quick Byte webinar where you’ll learn:

• Tried-and-true best practices to keep in your toolbox.
• New fundraising strategies we executed in Q4 2024, and how they worked out.
• How we're preparing for December 2025 now.
• What not to do in today's nuanced fundraising climate.

How to Launch Your Nonprofit’s Text Messaging Fundraising Program

Recorded October 24. 2024

Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!

Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.

This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:

• SMS vs MMS, and how to pick a plan that’s right for you
• Approaches to encourage affirmative opt-in
• Creating a communication plan that delights your supporters
• And more!

The Future of Fundraising at Human Services Organizations

Recorded October 17, 2024

During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?

Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.

Join this Quick Byte webinar where you'll learn:

• What a Converge Ratio is and how this KPI plays into your nonprofit’s revenue predictability.
• Reasons to invest in viable, multichannel new donor acquisition.
• How to take advantage of the lapsed donor population in an economical way.
• How to create stronger revenue retention while you work toward a return to file growth.

How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels

Recorded October 10, 2024

Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:

• Connected TV (CTV)
• Native Advertising
• Programmatic Audio
• Programmatic Out-of-Home (OOH)
• Performance Max
• Demand Gen

This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.

Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond

Recorded September 26, 2024

Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.

This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!

Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:

• How to identify key metrics that signal when you need to make changes to the donation form page or the communications that direct people to it, like emails or social media posts.
• Strategies to get more donors who visit your nonprofit's website to convert and actually make an online gift.
• Best practices for measuring ROI on integrated digital fundraising efforts.

Digital Media: The Only Constant Is Change

Recorded April 17, 2024

Understanding digital media is like the adage: “It’s a journey, not a destination.” Just when you think you've got digital media figured out, there’s a new strategy, technology, algorithm, or policy adjustment to weave into this complicated network.

Whether you’re a digital novice or a seasoned pro, this webinar is for you.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

• What's new in digital media.
• Where to find your audience online.
• How to establish the right KPIs for your campaign.

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

What's Up With Donor Upgrading

Recorded April 24, 2024

The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.

Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:

• How much upgrading actually happens on most files?
• What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
• What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?

Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.

Ethical Storytelling in Fundraising

Recorded July 6, 2022

Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.

Acquiring High-Value Donors Through Direct Mail

Recorded July 13, 2022

Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.

Balancing the Creative Equation: The Heart and Head of Fundraising Storytelling

Recorded February 22, 2022

Fueling your donors’ passion for your mission requires appealing to their heart AND their head. If you’re struggling to find balance in your fundraising storytelling, this is a Quick Byte webinar you don’t want to miss. Chief Creative Officer John Thompson and Creative Director David Torres will discuss how to create logical and emotional appeals that raise more funds.

Donor Welcome Email Series: More Than Just Hello

Recorded February 15, 2022

Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.

Can Penguins Play Hockey?
Your Donor Data + Machine Learning = Your Most Powerful Levers for Improved ROI

Recorded July 21, 2021

As fundraisers, you have a lot of data to consider these days: online, offline, demographic, transactional, engagement ... Each kind of data has its use case, advantages, and disadvantages, but one type of data stands out for its overwhelming value: first-party data. Find out how advanced machine learning techniques can harness the power of your first-party data to intelligently drive your financial results and improve ROI in a way that cannot be replicated by any other data type.