Many nonprofit fundraising assumptions have been passed down for years, but recent donor data tells a more nuanced story. When you look closely at long-term behavior, patterns emerge that challenge how organizations think about value, upgrades, and retention.
In this recorded Quick Byte webinar, you’ll learn:
- Why multichannel donors appear more valuable and what is actually driving that performance
- What donor data shows about low-dollar giving and the limits of upgrade strategies
- Why giving frequency can be a stronger indicator of long-term value than gift size
- How reinforcing repeat giving often outperforms aggressive upgrade or channel-switching tactics
- How to use evidence-based insights to strengthen donor value and retention strategies
Watch Rethinking Donor Value: Insights That May Change the Way You Fundraise to explore what the data is really saying about donor behavior and how to apply this knowledge to your fundraising decisions.
Presenters
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