Authentic Intelligence For Your Next Best Step
Fundraising Analytics
At TrueSense Marketing, data-driven decisions deliver smarter campaigns, resulting in more meaningful donor relationships. Oue clients can plan with confidence as our achievable annual projections are backed by sophisticated models and practical experience. We work alongside our nonprofit clients to capture, store, and translate complex data into clear action and effective strategy. Whether you need deep donor segmentation, cross-channel attribution, or live campaign performance analysis, we build and manage solutions for mission-driven organizations just like yours.
Security and data integrity aren’t afterthoughts. Our robust data warehouse is built for high-volume systems and seamless integrations with every nonprofit CRM on the market.
From onboarding to optimization, our process helps you understand what is working, where opportunity lies, and how to move your mission forward with confidence.
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Transform Acquisition with Predictive Modeling
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Advanced Analytics That Empower Fundraising Across Every Channel
For every campaign, TrueSense selects and maps the analytics tools needed to evaluate performance, adapt in real time, and drive measurable revenue. From concept through completion, we combine predictive modeling, donor intelligence, brand research, and campaign measurement to turn data into action—strengthening donor acquisition, engagement, and retention.
Effective fundraising begins with understanding donor motivations and behaviors. TrueSense integrates each client’s CRM data and other relevant information into a customized plan aligned with the organization’s needs and goals. This foundation connects creative strategy with donor and channel insights across direct mail, email, text messaging, paid social, search, programmatic, video/CTV, audio, and traditional media. Our reports explain the metrics that matter to each channel, strategy, and tactics put into market.
The value of fundraising analytics lies not in having more data, but in knowing what to do next. The right tools provide timely feedback and insight, helping teams determine the best path forward. Each insight improves the next decision, and every channel contributes to a more relevant donor experience. TrueSense turns that intelligence into focused strategy, efficient investment, and lasting donor relationships that advance the mission.
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GPS
GPS
GPS uses advanced analytics to rank donors by their potential value and likelihood to respond to specific appeals. Now in its second generation, GPS predicts donor with more nuance and reliability.
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Donor Health Index
Donor Health Index
The Donor Health Index tracks your donors through their loyalty lifecycle, measuring retention, gift frequency, average gifts, and revenue per donor
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TruePath
TruePath
TruePath maps out donor journeys with omnichannel fundraising, digital advertising, social media, CTV, streaming audio, real-time optimization, and donor acquisition strategies.
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TrueCast
TrueCast
TrueCast forecasts fundraising growth, model budget scenarios, project donor health, and make data-driven decisions for strategic planning, budget allocation, and sustainable growth.
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Compass
Compass
From acquisition through retention, COMPASS provides diagnostic insights that reveal patterns, opportunities, and risks you might otherwise miss. Our partners can access Compass via client portal, for real-time views into campaign performance, donor metrics, revenue tracking, and ROI analysis of their active programs.
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Beacon
Beacon
Beacon Media Mix Modeling optimizes fundraising ROI with data-driven insights into channel performance, donor response, campaign strategy, budget allocation, and fundraising growth.
GPS
GPS uses advanced analytics to rank donors by their potential value and likelihood to respond to specific appeals. Now in its second generation, GPS predicts donor with more nuance and reliability.
Donor Health Index
The Donor Health Index tracks your donors through their loyalty lifecycle, measuring retention, gift frequency, average gifts, and revenue per donor
TruePath
TruePath maps out donor journeys with omnichannel fundraising, digital advertising, social media, CTV, streaming audio, real-time optimization, and donor acquisition strategies.
TrueCast
TrueCast forecasts fundraising growth, model budget scenarios, project donor health, and make data-driven decisions for strategic planning, budget allocation, and sustainable growth.
Compass
From acquisition through retention, COMPASS provides diagnostic insights that reveal patterns, opportunities, and risks you might otherwise miss. Our partners can access Compass via client portal, for real-time views into campaign performance, donor metrics, revenue tracking, and ROI analysis of their active programs.
Beacon
Beacon Media Mix Modeling optimizes fundraising ROI with data-driven insights into channel performance, donor response, campaign strategy, budget allocation, and fundraising growth.
Working with TrueSense Marketing has increased clarity in our food bank revenuereporting. Their attribution model separates matching gifts from coded revenue, helpingus avoid double budgeting and giving us a more accurate view of performance.”
Christina ClevelandDirector of Development, Sacramento Food Bank & Family Services
Authentic Intelligence That’s Invested in Your Growth.
A powerful partnership that meets technological advances, national and local crises, and rapid changes in philanthropy begins with a conversation.
