
More from the TrueSense Blog
Fundraising Research
Building a Sustainable Future: Why Investing in Donor Awareness Matters for Nonprofits
8 min read
| June 11, 2025
Nonprofits rely on strong donor relationships to sustain their missions. Although securing immediate funding remains important, long-term success depends on continually...
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Field Notes
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
| 12/06/19
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Donor Acquisition
7 Frequently Asked Questions From Donors — And How to Respond
9 min read
| 11/26/19
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Donor Behavior
The Emotional Journey: Harnessing Human Behavior
8 min read
| 11/22/19
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TrueSense Culture
32 Fundraising Trends and Best Practices You Need to Know in 2020
19 min read
| 11/07/19
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Social Media Fundraising
From Serious to Silly: 10 Holidays for Your Fundraising Calendar
5 min read
| 11/01/19
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It’s The Most Wonderful Fundraising Time of the Year! (Or Is It??)
3 min read
| 10/25/19
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Donor Stewardship
A Donor Called You and She’s Upset. Now What?
6 min read
| 10/22/19
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Digital Fundraising
The Perfect Balance for Your Holiday Fundraising
4 min read
| 10/04/19
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Field Notes
Interview: Jeff Cathey Divisional Development Director Texas Division
3 min read
| 09/27/19
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Actionable Fundraising Advice