Direct Mail
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Donor Insights
Multicultural Fundraising: How to Reach New Markets
5 min read
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Direct Mail
The Salvation Army: So Much More Than Thrift Stores
9 min read
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Donor Insights
Where Nonprofits Can Find the Next Generation of Donors
8 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Donor Insights
Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors
6 min read
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Direct Mail
How to Build a Sustainable Donor Pipeline
7 min read
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Donor Insights
Fundraising Tips to Boost Your 2025 Results
25 min read
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Donor Insights
“But My Donors are Different!” 3 Direct Response Donor Myths
4 min read
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Actionable Fundraising Advice