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Donor Insights
Using Social Proof to Boost Donor Engagement: Lessons from E-commerce
7 min read
In the world of e-commerce, social proof — giving customers a way to see how many other people have recently bought an item or reserved a service, and their feedback on that...
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
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Direct Mail
Direct Mail Is Not Dying
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Donor Insights
The Value of Customized Recommendations
3 min read
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Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
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Donor Insights
GivingTuesday 2025: A Story of Resilience and Community Power
4 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Hot Topics
Six Career Insights Every Fundraising Pro Should Keep in Mind
5 min read
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Donor Insights
The Predictive Power of the First Gift
4 min read
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Actionable Fundraising Advice