Multichannel
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Multichannel
Helping Local Food Banks and Meals on Wheels Secure Funding When It’s Needed Most
8 min read
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Donor Insights
Building Lasting Donor Relationships One Text at a Time
15 min read
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Multichannel
The Role of Text Messaging in Multichannel Fundraising Campaigns
14 min read
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Donor Insights
Fundraising Tips to Boost Your 2025 Results
25 min read
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Donor Insights
What Makes a Donor Decide “Today Is the Day to Give”?
6 min read
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Multichannel
Microsoft Ad Grants for Social Impact: What Nonprofits Need to Know
5 min read
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Multichannel
How Well Do You Devise and Assess Your Tests?
3 min read
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Multichannel
Donors Want More Options for How They Give
3 min read
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Actionable Fundraising Advice