Fundraising for Ronald McDonald House Chapters

Direct-mail fundraising can help you reach and exceed your Ronald McDonald House Chapter’s donor marketing objectives.

TrueSense Marketing has a half-century of partnership with worthy nonprofits like yours. In fact, we currently partner with more than 30 Ronald McDonald House Chapters on their donor acquisition and retention programs.

Some RMH Chapters that started acquiring donors through direct mail with us during the past five to 10 years have already generated more than $1 million in donations from individual supporters. These direct mail programs can be scaled to work for Chapters in small and large metropolitan markets.

Although a lot has changed over the decades, our heart is just the same: We are a family-owned team of nonprofit marketing experts who love nothing more than helping organizations like yours make the world a better place by growing strong donor relationships. This is the goal that everything builds toward: using strategic, full-circle fundraising solutions to maximize your donors’ long-term value and increase your revenue through:

•   Donor acquisition and retention
•   Sustainer and monthly giving programs
•   Mid-level donor cultivation
•   Major and planned-gift lead generation

You can win more broad-based support by connecting with your donors in all media — from direct mail, to email, to social media, to telephone, and more. Together, we’ll find the unique mix that your donors respond to best, informed by an understanding of their personal values, aspirations, and motivations for giving.

There are individuals in your community who would want to partner with you in keeping families together during their child’s medical treatment, but we know that lack of budget prevents many Ronald McDonald House Chapters from starting new fundraising initiatives such as direct mail. That’s why we custom-build cost-deferred payment terms for RMH Chapters: so you do not have to pay a dime in out-of-pocket expenses. We shoulder all costs for campaigns, and as the gifts roll in, you pay in easy installments that never exceed what you receive.

Although our comprehensive fundraising approach focuses on the donor, our fundraising campaign planning focuses on you. We know that reaching your revenue goals means that more families will be able to stay near their children who are receiving medical treatment. Nothing excites us more than embracing your vision and working together to turn it into a reality.