Animal Welfare

Locking in Donor Loyalty. Saving More Lives.

Empowering donors to build a better world for pets. Compassionate hearts are driven to rescue. To protect. To speak for those who can’t. As the agency behind the national research study on animal shelter donors, we develop strategy that’s most effective at acquiring and retaining donors … so they can save more pets’ lives.


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Donor Research

Groundbreaking insights on who animal welfare donors are and what motivates them to give.

Case Study

Martha Boden, CEO of SPCA Tampa Bay, on how TrueSense Marketing helped combat stagnant donor growth and stalled revenue.

Case Study

Learn how working with TrueSense Marketing helped Animal Welfare Association double their program revenue in just two years.

“I’ve had the chance to work with multiple agencies during my animal welfare career. TrueSense has given us the best customer service and, even better, outstanding results. They have become an integral part of our team, working with us to develop effective strategies that teach us more about our donors with every appeal.”

Martha Boden
SPCA Tampa Bay


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Recent Heroic Fundraising posts written specifically for Animal Welfare fundraisers:

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