Animal Welfare

Locking in Donor Loyalty. Saving More Lives.

Empowering donors to build a better world for pets. Compassionate hearts are driven to rescue. To protect. To speak for those who can’t. As the agency behind the national research study on animal shelter donors, we develop strategy that’s most effective at acquiring and retaining donors … so they can save more pets’ lives.


Donor Research

Groundbreaking insights on who animal welfare donors are and what motivates them to give.

Case Study

Martha Boden, CEO of SPCA Tampa Bay, on how TrueSense Marketing helped combat stagnant donor growth and stalled revenue.

Case Study

Learn how working with TrueSense Marketing helped Animal Welfare Association double their program revenue in just two years.

“I’ve had the chance to work with multiple agencies during my animal welfare career. TrueSense has given us the best customer service and, even better, outstanding results. They have become an integral part of our team, working with us to develop effective strategies that teach us more about our donors with every appeal.”

Martha Boden
SPCA Tampa Bay

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Strategic, multichannel fundraising can help you reach and exceed your animal welfare organization’s donor marketing objectives.

Are you ready to take your direct-mail fundraising program in a more strategic direction? Then you’re barking up the right tree!

We have a half century of partnership with worthy nonprofits like yours. While a lot has changed over the decades, our heart is just the same: a family-owned team of nonprofit marketing experts who love nothing more than helping organizations like yours make the world a better place, by growing strong donor relationships through direct mail, email, social, telephone and more. This is the goal that everything builds toward — using multichannel, integrated fundraising to maximize your donors’ long-term value and increase your revenue through:

  • Donor acquisition and retention
  • Sustainer and monthly giving programs
  • Mid-level donor cultivation
  • Major and planned gift lead generation

Over the years, we’ve learned that not all donors are the same — they have a variety of motivations that inspire them to partner with your organization to save pets’ lives. In order to reach your fundraising goals, you need to understand the donors who give to animal shelters. Together, we’ll find the unique mix of fundraising channels your donors respond to best, informed by an understanding of your donors’ personal values, aspirations, and motivations for giving. For instance, we will segment our direct-mail and email recipient lists based on whether your donors prefer cats or dogs, and we will include stories in the appeals that match your donors’ preferences.

While our multichannel fundraising strategies focus on the donor, our fundraising campaign planning focuses on you. We’re a direct-response marketing agency serving only nonprofit clients, and we know that reaching your revenue goals means more lives are saved.

Like you, our clients measure their impact in lives saved. See why they’re glad they chose us as their fundraising partner:

  • One client saw a 6.4% increase in their overall donor base with us.
  • Another client saw an 8.7% increase across their direct-mail program.
  • Another saw a 16% increase in overall revenue after partnering with us for just two years.
  • One client saw a 52.5% increase in program donor revenue through emails only.

Nothing excites us more than embracing your vision and working together to turn it into a reality. Reaching your donor marketing objectives begins with talking to us today.

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Recent Heroic Fundraising posts written specifically for Animal Welfare fundraisers:

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