When you know WHY donors give, you can acquire more donors.

As the agency behind the national research study on Animal Welfare donors, we’re able to develop strategy that’s most effective at acquiring and retaining donors. Many of the Animal Welfare charities who work with us found that with just a few changes, their long term revenue dramatically improves compared to the baseline projections.

We believe in treating donors as individuals, because they are heroes. Some strategies include versioning of select appeals to feature cat stories based on donor preference and the creation of appeals specifically related to different donor personas discovered during our national research study. We are constantly developing new creative designs and messaging to speak to donors’ hearts.

Growth Plan

For each of our clients, we deeply analyze their donor database through a Donor Health Index and review baseline projections to create a five year Growth Plan. Using the growth plan as our guide, we create a customized fundraising program using direct mail, email, telephone, and digital outreach based on donor preferences. Annually we check progress against the Growth Plan and adjust the program accordingly to reach your longterm goals.

Watch the video to learn more about growth plans from our Senior VP, Marcy Auman.





[fa icon="quote-left"] [fa icon="quote-right"] I’ve had the chance to work with multiple agencies during my animal welfare career. TrueSense has given us the best customer service and, even better, outstanding results. They have become an integral part of our team, working with us to develop effective strategies that teach us more about our donors with every appeal.

MEGHAN SCHEIBE Director of Development & Marketing, Lawrence Humane Society

[fa icon="quote-left"] [fa icon="quote-right"] Working with the team at TrueSense has been a breath of fresh air. The level of service we have received from the team at TrueSense compared to that of our previous direct mail agency has been an improvement of infinite proportions. We’re a small organization with a small fundraising shop, but we’ve always been treated like TrueSense’s most important client. This isn’t your typical vendor/client relationship ... it’s a partnership with an incredible agency that is as committed to our mission and our success as we are.

Wondering if you could raise more from your fundraising program?

To determine the right solution for you and your organization talk to TrueSense: