TrueSense Blog
Donor Insights
How TrueSense’s Direct Mail Segmentation Works
5 min read
If your nonprofit has invested in direct mail, you know how critical it is to use your budget wisely. At TrueSense Marketing, we’ve spent years refining how we segment...
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Data Hygiene
Data Hygiene Basics for Nonprofits
7 min read
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Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
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Direct Mail
Direct Mail Is Not Dying
6 min read
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Donor Insights
The Value of Customized Recommendations
3 min read
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Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
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Donor Insights
GivingTuesday 2025: A Story of Resilience and Community Power
4 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Actionable Fundraising Advice