More from the TrueSense Blog
Strategy and Analytics
Six Takeaways from Fiscal Year End 2025 and How to Prepare for 2026
6 min read
Year-end tends to be the busiest time for fundraisers. Many donors habitually give between GivingTuesday and December 31, so nonprofits have recognized this pattern and have...
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Donor Insights
How TrueSense’s Direct Mail Segmentation Works
5 min read
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Data Hygiene
Data Hygiene Basics for Nonprofits
7 min read
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Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
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Direct Mail
Direct Mail Is Not Dying
6 min read
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Donor Insights
The Value of Customized Recommendations
3 min read
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Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
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Donor Insights
GivingTuesday 2025: A Story of Resilience and Community Power
4 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Actionable Fundraising Advice