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Donor Insights
The Predictive Power of the First Gift
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Every acquisition analysis begins with the same question: What drives long-term donor value? After examining five years’ worth of performance data, one answer emerged with...
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Multichannel
Strategies for Aligning Nonprofit Boards with Fundraising Goals
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Donor Insights
How to Launch a Text Messaging Fundraising Program: A Guide for Nonprofits
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Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
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Animal Care
3 Powerful Truths About Animal Donors, Backed by New Research
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Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
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Donor Insights
Multicultural Fundraising: How to Reach New Markets
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Hot Topics
The Value of Running Your Own Race
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Donor Insights
Brand Tracking Helps Nonprofits Grow Fundraising
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Actionable Fundraising Advice