More from the TrueSense Blog
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
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Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Future-Proofing Your Fundraising with AI and Machine Learning
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Donor Insights
Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors
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Audio Streaming: An Untapped Resource for Nonprofit Engagement
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Direct Mail
How to Build a Sustainable Donor Pipeline
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Digital
Leverage the Power of Google Performance Max for Nonprofit Growth
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Animal Care
5 Building Blocks for Collaborative Fundraising Partnerships
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Digital
The Fundraiser’s Guide to Programmatic Advertising
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Donor Insights
Fundraising Tips to Boost Your 2025 Results
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Digital
Mobile Messaging: The New Frontier in Nonprofit Fundraising
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Actionable Fundraising Advice