Posts by Paul Hebblethwaite, Vice President of Strategy
Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
If you’ve been in the nonprofit space for a while, you might remember the glory days of direct mail acquisition when we all chased that golden 1% response rate and typically...
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Donor Insights
Double Response Rate by Identifying Donor Interest
5 min read
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Donor Insights
How, Where, and Why Mid-Level Donors Support The Salvation Army
13 min read
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Donor Insights
The Young Donors You Have Always Wanted
3 min read
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Donor Insights
When Salvation Army Donors Speak, We Listen
4 min read
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Donor Insights
5 Steps to Defeat the Donor Payment Hydra
5 min read
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Mid-Level
Inspiring Mid-Level Donors Through Personal and Integrated Fundraising
4 min read
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Creative
A New Way to Build Your Camp Donor Audience
2 min read
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Donor Insights
New Donors: What Do You Do With Them Now?
4 min read
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Donor Insights
Dear Caring Friend, Can I Ask You for a Donation?
2 min read
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Actionable Fundraising Advice