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Posts by Paul Hebblethwaite, Vice President of Strategy

Donor Insights

Latest Brand-Tracking Insights for Ronald McDonald House

6 min read

Brand tracking provides insights into what motivates donors to support organizations. During the past year, TrueSense Marketing has tracked the Ronald McDonald House® brand...

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    Donor Insights

    Double Response Rate by Identifying Donor Interest

    5 min read
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    Donor Insights

    How, Where, and Why Mid-Level Donors Support The Salvation Army

    13 min read
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    Donor Insights

    The Young Donors You Have Always Wanted

    3 min read
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    Donor Insights

    When Salvation Army Donors Speak, We Listen

    4 min read
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    Donor Insights

    5 Steps to Defeat the Donor Payment Hydra

    5 min read
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    Mid-Level

    Inspiring Mid-Level Donors Through Personal and Integrated Fundraising

    4 min read
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    Creative

    A New Way to Build Your Camp Donor Audience

    2 min read
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    Donor Insights

    New Donors: What Do You Do With Them Now?

    4 min read
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    Donor Insights

    Dear Caring Friend, Can I Ask You for a Donation?

    2 min read
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