Posts by Paul Hebblethwaite, Vice President of Strategy

Strategy and Analytics

Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition

7 min read

The current digital landscape demands more than broad audience targeting to attract and convert high-quality donors. As privacy measures evolve and platforms continually...

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    Donor Insights

    Double Response Rate by Identifying Donor Interest

    5 min read
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    Donor Insights

    How, Where, and Why Mid-Level Donors Support The Salvation Army

    13 min read
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    Donor Insights

    The Young Donors You Have Always Wanted

    3 min read
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    Donor Insights

    When Salvation Army Donors Speak, We Listen

    4 min read
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    Donor Insights

    5 Steps to Defeat the Donor Payment Hydra

    5 min read
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    Mid-Level

    Inspiring Mid-Level Donors Through Personal and Integrated Fundraising

    4 min read
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    Creative

    A New Way to Build Your Camp Donor Audience

    2 min read
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    Donor Insights

    New Donors: What Do You Do With Them Now?

    4 min read
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    Donor Insights

    Dear Caring Friend, Can I Ask You for a Donation?

    2 min read
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