Skip to content
Contact Us
TS_logo_RBG_pos-1
Contact Us

Posts by Paul Hebblethwaite, Vice President of Strategy

Fundraising Strategy

Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

5 min read | April 23, 2025

Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.

Read More
    Mid-Level

    Giving Mid-Level Donors 12 Months of Inspiration

    2 min read | 03/05/18
    Learn More
    TrueSense Culture

    Filling The Salvation Army’s Planned Giving Opportunity Gap

    4 min read | 02/06/18
    Learn More
    Telephone Fundraising

    Starting the Conversation: The Mid-Level Donor Survey

    5 min read | 01/25/18
    Learn More
    TrueSense Culture

    Two Historical Reasons Why The Salvation Army Is a Great Organization

    4 min read | 11/07/17
    Learn More
    Field Notes

    Backpack68 Program Relieves Weekend Hunger for Students [Video]

    3 min read | 03/14/17
    Learn More