Is Your Board Raising Eyebrows? Lean on Your Fundraising Partner to Raise Confidence

When allocating your annual budget, every fundraising dollar must prove its value. Although staff members guide recommendations, board members may see things differently — especially when long-term returns aren’t immediately visible.

If you need to answer questions about the value of your direct response program, this is the moment to lean on your fundraising partner.

At TrueSense Marketing, we build partnerships that make challenging board conversations easier. We support your team by developing trust, showing genuine authenticity and care, and delivering actionable data to help you and your board members determine a direct response program investment that everyone feels confident and comfortable about approving.

Developing Trust

Building trust takes time, consistency, and follow-through. The TrueSense team builds trust through action. We hit deadlines, meet virtually on a frequent basis, have a yearly in-person meeting, celebrate successes, get ahead of challenges, and cultivate a space for frequent and honest dialogue.

This leads to TrueSense functioning as an extension of your team, adding value through open communication about board concerns and questions, sharing advice and guidance, and brainstorming talking points to help your board feel comfortable with planned fundraising efforts.

Showing Genuine Authenticity and Care

You serve on the front lines of your mission, witnessing the smiles, tears, frustrations, and celebrations in support of animals and people in your community. You deserve a fundraising partner that takes your life-changing work seriously and is passionate about amplifying your impact with authenticity and care.

Although raising funds is our core work, the way we work with you drives our results. We stay close to what’s happening in your organization, from boardroom dynamics to key moments in your calendar, and we pay attention to the realities competing for your time. That context allows us to serve as strategic partners, not just fundraisers, with a genuine interest in both your mission and the people who are leading it.

Our partners know we truly care, and they can count on us for genuine authenticity. This leads to increased comfort in prompting discussions any facet of our work together, including challenges and needs for board conversations.

Delivering Actionable Data

In the end, the most important thing for our animal care partners to see is strong fundraising results to further their mission.

The TrueSense team actively manages to the approved program budget, sends monthly campaign-results reports, provides quarterly trends and insights, prepares a yearly donor file health analysis, and keeps a keen eye on the fundraising landscape to ensure that our partners are set up for success.

In the more challenging moments — when board members may question the importance and effectiveness of a direct response program — these tools are ready at your fingertips. And if there’s a unique need that falls outside the resources we proactively share, TrueSense works with you to prepare the numbers for further conversations with concerned board members.

TrueSense works with nonprofits across the U.S. and Canada — with each partner and its board — striving to make decisions for the betterment of the organization. Everyone’s shared goal is to advance the mission, with investment in the fundraising program serving as a vital component to that goal’s success.

Fundraising is a lot like a Jenga tower. If one piece is removed, it’s difficult to know the impact until the structure shifts. We work with our animal care partners to ensure that the tower stays strong. This includes support and resources to help board members see all of the vital blocks that are required to build, maintain, and grow a successful fundraising program.

Through trust, genuine authenticity and care, and actionable data, TrueSense delivers for our nonprofit partners. We not only develop effective direct response fundraising programs, but also support board conversations to secure the investment required to fuel donor file health and growth.

If you’d like to learn more about the positive impact that’s achieved when development teams and boards align, check out our Strategies for Aligning Nonprofit Boards with Fundraising Goals.