Donor Insights
Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
If you’ve been in the nonprofit space for a while, you might remember the glory days of direct mail acquisition when we all chased that golden 1% response rate and typically...
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Donor Insights
The Importance of Lapsed Donor Reactivation
6 min read
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Donor Insights
What’s the Best Way to Talk to Donors?
1 min read
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Donor Insights
Long-Term Value Is a Fundraiser’s Most Important Metric. Here’s Why!
9 min read
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Donor Insights
Long After the Storms Have Passed
3 min read
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Donor Insights
3 Reasons Your Donors Jump Between Fundraising Channels
5 min read
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Donor Insights
6 Tips for Maximum Donor Impact Using Stock Photos in Fundraising
7 min read
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Donor Insights
Meet The Salvation Army Donor Personas
1 min read
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Donor Insights
3 Myths About Disaster Fundraising
1 min read
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Donor Insights
Cultivating the Bottom of the Donor Pyramid
3 min read
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Actionable Fundraising Advice