Hot Topics
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Donor Insights
Multicultural Fundraising: How to Reach New Markets
5 min read
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Hot Topics
The Value of Running Your Own Race
6 min read
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Donor Insights
Brand Tracking Helps Nonprofits Grow Fundraising
10 min read
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Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
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Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
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Hot Topics
Complying with Privacy Regulations for Text Messaging for Nonprofits
12 min read
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Multichannel
Helping Local Food Banks and Meals on Wheels Secure Funding When It’s Needed Most
8 min read
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Digital
Email Marketing for Nonprofits: The Science of Subject Lines
8 min read
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Donor Insights
Building Lasting Donor Relationships One Text at a Time
15 min read
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Actionable Fundraising Advice