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Donor Insights
Using Social Proof to Boost Donor Engagement: Lessons from E-commerce
7 min read
In the world of e-commerce, social proof — giving customers a way to see how many other people have recently bought an item or reserved a service, and their feedback on that...
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Digital
What Mastercard’s New Policies Mean for Your Nonprofit
7 min read
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Strategy and Analytics
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
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Digital
Hungry for Fundraising Tips? Try a Quick Byte!
11 min read
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Multichannel
How Well Do You Devise and Assess Your Tests?
3 min read
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Multichannel
Donors Want More Options for How They Give
3 min read
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Donor Insights
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
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Multichannel
Finding Focus for the Next Fiscal Year
3 min read
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Donor Insights
Answer 7 Mid-Year Questions to Reveal Mid-Year Opportunities
4 min read
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Direct Mail
Renting a List and Checking It Twice
3 min read
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Actionable Fundraising Advice