Fundraising Data
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| 04/23/25
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Fundraising Strategy
Future-Proofing Your Fundraising with AI and Machine Learning
4 min read
| 03/12/25
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Donor Acquisition
Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors
6 min read
| 03/05/25
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Digital Fundraising
5 Powerful Data Levers for Effective Fundraising
4 min read
| 09/13/24
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Direct Mail Fundraising
Double Response Rate by Identifying Donor Interest
5 min read
| 08/25/22
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Fundraising Research
The ABCs of Cooperative Databases
4 min read
| 06/07/22
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Fundraising Strategy
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
| 04/12/22
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Fundraising Data
Bad Donor Data? Here Are 6 Things You Can Do Today
3 min read
| 10/15/21
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The Salvation Army
How to Strengthen Relationships With Bread and Butter Donors
3 min read
| 08/11/21
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Actionable Fundraising Advice