Mid-Level
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Donor Insights
Making the Most of Your Mid-Level Donor Program
15 min read
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Mid-Level
Is Your Mid-Level Program Designed to Achieve Your Charity’s Goals?
3 min read
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Donor Insights
Overwhelmed? Here Are 3 Keys to Building a Mid-Level Pipeline Program
4 min read
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Donor Insights
When Salvation Army Donors Speak, We Listen
4 min read
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Mid-Level
Inspiring Mid-Level Donors Through Personal and Integrated Fundraising
4 min read
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Mid-Level
Giving Mid-Level Donors 12 Months of Inspiration
2 min read
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Mid-Level
Starting the Conversation: The Mid-Level Donor Survey
5 min read
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Mid-Level
Top 10 Frequently Asked Questions About Mid-Level Donor Fundraising
4 min read
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Mid-Level
Answers to Your 5 Most Common Mid-Level Donor Questions
5 min read
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Actionable Fundraising Advice