March 14, 2018
Sometimes we fundraisers feel a little guilty about motivating people to give, as if we’re engaged in some kind of legal con to get at people’s hard-earned money. Fundraisers can even fall victim to this pattern when raising money for great causes like The Salvation Army. Don’t feel that way! When donors give, they also receive.
Here are just a few reasons why you should feel good about fundraising:
- Giving makes donors happier.
When donors give, they feel the “warm glow” effect of philanthropy caused by a release of dopamine in the brain. But they get more than just a feel-good moment. Donors are 43 percent more likely to describe themselves as “very happy” than non-donors. Donors also report feeling more balanced, more in control of their lives, and all-around better about themselves. - Giving makes donors healthier.
Because of the psychological benefits of giving, donors are 25 percent more likely to say their health is “excellent” or “very good” than non-donors. - Giving makes donors wealthier.
Research shows that charitable giving has a return on investment of $3.75 for every dollar given. How this works is not well understood, but when you consider the better physical and psychological health donors enjoy, it isn’t surprising! - Giving makes donors feel more connected.
Regardless of the cause, donors are more evolved, more teachable, and more receptive to new ideas than non-donors. They’re also much more likely to do all kinds of good deeds — from returning lost wallets, to giving blood, to offering their seat on a crowded bus.
So keep asking!
You’re helping your donors to be better people — heroes, in fact — and they’re helping to make the world a better place.