Fundraising Case Study

How a Food Bank Hit the Ground Running to Increase Revenue

You might share a lot in common with Chad Haney, Director of Individual Giving at Regional Food Bank of Oklahoma.

  • Like you, he needed a way to bring in more new donors and reactivate lapsed donors to reinvigorate a shrinking donor file.
  • He recognized the value of digital fundraising, but didn’t know what to prioritize.
  • And, he placed a high priority on appealing to donors in a way that produced results — while being a good steward of donor-provided resources.

How about this part? Chad’s food bank increased donor acquisition, while reducing costs by 20 percent.

Regional Food Bank of Oklahoma was starting to see a downward trend in donations. Meanwhile, hungry families were counting on them for nutritious food.

Chad explains how TrueSense Marketing helped them turn their program around … and feed more people.

Download the case study and learn how Regional Food Bank of Oklahoma connected with more donors to feed more people.


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