Children's Hospital Fundraising

Build a sustainable source of revenue from individual donors.

7 Ways to Maximize the Success of Your Fundraising Program

  1. Invest in new donor acquisition beyond CMN (Children's Miracle Network). Although donor acquisition averages an 18-month break-even point, a balanced quality and quantity acquisition investment will generate sustained, predictable future revenue.
  2. Integrate digital into their fundraising campaigns. This is more that just a few Facebook posts. Successful donor marketing plans include coordinated email, paid search, social, landing pages, video, and more.
  3. Uncover donor preferences and motivations through primary research, creative testing, and deep dives into their donor analytics.
  4. Build a plan for acquiring and converting recurring gift donors. These committed supporters are the most likely to make a planned gift in the future.
  5. Recognize that fundraising is a specialty, different from PR or brand marketing. Although you'll want to leverage those partnerships, growing a donor file takes a specialized skill set that brings the hospital and its mission to life in the eyes of your donors.
  6. Create a robust Grateful Family program that is timely, compassionate, and effective.
  7. Focus on long-term growth. The annual fund donors of today are the sustainer, mid-level, major, and planned gift donors of tomorrow. A thoughtful approach will move your supporters through the donor pipeline.


If your children's hospital has gaps that are keeping you from fundraising success, we can help.

Children's Hospital Fundraising Resources

Donor Research

Uncover the behaviors and motivations of the donors who help sick and injured children by supporting your foundation.

Grateful Families

Our fundraising experts collaborated on a Grateful Family Fundraising Insight Report with 6 tips for 2021 that you’ll want.

Benchmarks That Matter

We dug through mountains of industry data so you can navigate your way back to normal as you create your 2021 plans.

With TrueSense as Your Partner You Can Expect:

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Campaign and Donor Lifecycle Reporting

Delivered consistently with the information you need know, at the both the executive and intricate levels.

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Working with you each step of the way, creating a collaborative relationship for maximum donor-marketing success.

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Deep Industry Knowledge

Our client roster includes many Woodmark children's hospitals, Ronald McDonald House Charities chapters, and NCI-designated cancer centers.


Giving Potential Scores (GPS)

Our proprietary audience segmentation tool will surgically select the best donors and prospects to grow your program.

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Smarter Acquisition

Recover your investment in new donor acquisition quicker with our superior list strategy and high new donor retention rates.

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Donor Pipeline

Our Donor Engagement callers create a mid-level bridge for the annual fund donors of today that become the Major Gift and Planned Gift prospects of tomorrow.

Let's Get Started

We’re here to help grow your Children's Hospital fundraising program. Let us know how to reach you.

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