Children's Hospital Fundraising

7 Ways to Maximize the Success of Your Fundraising Program

1. Invest in new donor acquisition beyond CMN (Children's Miracle Network). Although donor acquisition averages an 18-month break-even point, a balanced quality and quantity acquisition investment will generate sustained, predictable future revenue.
2. Integrate digital into their fundraising campaigns. This is more that just a few Facebook posts. Successful donor marketing plans include coordinated email, paid search, social, landing pages, video, and more.
3. Uncover donor preferences and motivations through primary research, creative testing, and deep dives into their donor analytics.
4. Build a plan for acquiring and converting recurring gift donors. These committed supporters are the most likely to make a planned gift in the future.
5. Recognize that fundraising is a specialty, different from PR or brand marketing. Although you'll want to leverage those partnerships, growing a donor file takes a specialized skill set that brings the hospital and its mission to life in the eyes of your donors.
6. Create a robust Grateful Family program that is timely, compassionate, and effective.
7. Focus on long-term growth. The annual fund donors of today are the sustainer, mid-level, major, and planned gift donors of tomorrow. A thoughtful approach will move your supporters through the donor pipeline.

If your children's hospital has gaps that are keeping you from fundraising success, we can help.

Children's Hospital Fundraising Resources